Data Analyst

Semasio (a Samba TV Company) is a dynamic global company with access to the world's most progressive audiences and the most comprehensive contextual platform available. Our industry-leading advertising solutions are trusted by Fortune 500 companies and emerging brands to increase reach, boost efficiency, and maximize ROI. Our team is global, located in the US, UK, Portugal, Germany and Denmark. We remain tight-knit across time zones through open communication and consistent collaboration. We care about cultivating an inclusive, approachable and ambitious culture while having fun along the way. We believe diversity fosters creativity, innovation and a sense of community. Join us in our mission to lead the privacy-first performance revolution. If this sparks curiosity, then read on!

Semasio is a Unified Targeting provider that enables digital marketers to reach their target audience by seamlessly combining Audience and Contextual targeting. Our clients are leading global media agencies, brands and publishers, and we operate globally within the NAM, EMEA and APAC regions.

We are seeking a highly skilled and motivated Data Analyst- Solutions to join our dynamic team. This role will play a pivotal role in ensuring the successful implementation, optimization, and ongoing support of our ad tech solutions for clients across the EMEA, APAC, and NAM regions. This position requires a strong understanding of advertising technology, exceptional data analytics skills, and the ability to collaborate effectively with cross-functional teams.

Day to Day:

• Taxonomy Development and Optimization: Create accurate, scalable taxonomies and optimize Always-On offerings across markets for performance and reach.
• Client Support and Relationship Management: Serve as the primary technical support contact for EMEA clients, including media agencies, trading desks, publishers, and advertisers. Build strong client relationships and provide training on the Semantic Targeting Platform.
• Partner Collaboration and Platform Optimization: Collaborate with partners to clean up, deprecate, or enhance taxonomies. Maintain and optimize internal SaaS platforms and advise on external platforms like DSPs, SSPs, and Curate.
• Data and Marketing Alignment: Act as a bridge between Data and Marketing teams to promote best-in-class segments and support seasonal and Always-On targets.
• Market Analysis and Strategy: Conduct competitive and trend analyses, ensuring CPM competitiveness and proposing new strategies with partners, agencies, and sales.
• Technical Assurance and Custom Solutions: Maintain technical stability, troubleshoot issues with Product and Engineering teams, and develop white-labeled partner solutions.
• Innovation and Differentiation: Ensure data discoverability, understand data interactions with partner algorithms, and recommend tailored solutions to optimize advertising campaigns.
• Reporting and Continuous Improvement: Collaborate on reporting and analysis to drive global optimization and platform enhancements.

Preferred Exerience:

• Bachelor's degree in Computer Science, Engineering, Marketing, or related field
• 3-5 years of Technical Account, Data Analysis experience preferably in consulting and managing complex software solutions
• Strong technical background with expertise in ad-serving platforms, programmatic advertising, data management platforms (DMPs), and related technologies
• Experience or interest in the online marketing industry
• Excellent communication, negotiation, and presentation skills and ability to convey complex technical concepts to non-technical audiences effectively
• Team player with a hands-on mentality and drive to learn and understand new topics
• Sales and relationship-building skills 
• Have an affinity for complex technical processes and tools
• Offer a hands-on mentality and have the eagerness to understand new topics
• Ideally, have gained first experiences in data-driven marketing or programmatic advertising
• Speak and write German and English fluently

Semasio (a Samba TV company) is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU, Samba Inc. is the data controller.