Data Analyst (Marketing)

As a Marketing Analyst, you will play a crucial role in analyzing and interpreting data to guide strategic decision-making, optimize operational processes, and drive business growth. You will be responsible for collecting, organizing, and analyzing data from various sources, transforming it into actionable insights, and presenting your findings to key stakeholders. Your work will directly impact product development, marketing strategies, and overall business performance.

Roles & Responsibilities

• Assist in marketing-focused reporting needs and analyses as requested by internal business owners, or in support of identified business objectives
• Helping team members in the organization interpret and use data
• Collaborate with all internal departments to improve reporting and usage of data, identifying patterns and trends in datasets and reporting the results back to the relevant team members
• Create dashboards and reports using business intelligence tools to serve team member and department needs, increasing team member self-service ability when applicable
• Develop attribution modeling resulting in optimized acquisition strategies
• Run ad hoc SQL queries, developing recurring and one-time reports
• Create data pipelines utilizing multiple data sources to analyze outcomes and inform marketing strategies
• Analyzing and understanding the relationships between marketing inputs (such as advertising spend, promotions, pricing, etc.) and business outcomes
• Continuous quality improvement on processes, policies, and reporting to improve efficiency and innovation
• Evaluating A/B testing resultsLocating and fixing errors in reporting
• Establish KPIs to measure the effectiveness of business decisions
• Collaborate in building foundational data structures in order to improve future reporting and insight capabilities
• Maintaining databases, spreadsheets and other tools used in data analysis

Requirements & Qualifications:

• 2+ years experience as a Data Analyst or similar role working with Marketing Team
• Bachelor’s degree in computer science, business, or related field or equivalent related experience
• Knowledge of marketing KPIs like conversion rates and customer acquisition
• Experience with Google Analytics
• Extensive SQL knowledge and the ability to create complex queries
• Experience in obtaining and cleaning raw data
• Strong data modeling skills
• Business Intelligence and reporting tool management
• Data visualization (within BI tools, spreadsheets, Python, etc.)
• Ability to analyze datasets and write comprehensive reports
• Strong verbal and written communication skills
• An analytical mind and inclination for problem-solving
• Advanced skills with Microsoft Office, primarily Excel and/or Google Sheets
• Strong organizational skills, time management, project management, and critical thinking skills
• Exceptional verbal and written communication skills
• Highly dependable, ability to shift priorities and ability to work in high paced, deadline driven environment
• Experience in with subscription based models is a plus!

Perks & Benefits

• Medical, Vision & Dental Insurance
• Mental Health Support + Free Therapy
• Personalized work from home set-up
• Proud remote-only workplace
• Annual $500 wfh stipend
• Unlimited PTO
• 401k plan
• Monthly Subscription to Sundays For Dogs
• Equity

At Sundays, our mission is to give people more quality time with their dogs, because the only bad thing about dogs is that we don’t get enough time with them.

Started by a veterinarian and a software engineer, Sundays is reinventing food for the modern dog family. Dogs used to sleep in the backyard and eat kibble; today, 2/3 of dogs in the US sleep in their parents' beds, yet 95% still eat heavily-processed kibble or canned food. Dogs have transformed from pets to family members, but dog food hasn't caught up. Sundays is answering the question: what do you feed the dog who sleeps in your bed?

Our DNA is in veterinary medicine and software design, so we're serious about science, technology, and analytics. Ultimately, we make dog food — so we make sure to take the "food" part very seriously, and the "dog" part with the right amount of fun.