Demand Generation Manager

DigitalMarketer is looking for a Demand Generation Manager who can help us increase awareness, build our top-of-funnel, and drive conversions to our portfolio of high-ticket coaching programs, masterminds, digital courses, interactive accelerator programs, marketing team training, and more. You'll be empowered by some of the top marketing minds in the world and have all the tactics and tools at your fingertips to succeed. Details below

What You'll Do:

• Develop targeted marketing programs to engage and nurture prospects throughout the buyer journey, with the goal of brand awareness, conversion, and closed opportunities.
• Lead the strategy and build-out of marketing funnels, working closely with Management and the Marketing team.
• Create successful funnels that generate a lead list from various channels, such as live chat, landing pages, call-tracking, social media, Google Ads, PPC, paid advertising, subscription products, and lead-generation forms.
• A strong understanding of conversion-focused marketing is essential, as you will be relying on catchy offers to motivate leads to provide their contact information.
• Work with the Marketing Automation Team to develop effective email programs tailored to prospect segments to move leads through the funnel.
• Establish a deep understanding of product/market segments, consumer personas, and competitors to optimize campaign performance.
• Ensure marketing technology is leveraged appropriately to maintain efficiencies and deliver quality work.
• Monitor campaign performance and meet with stakeholders to report on results and make recommendations on further campaign optimization.
• Analyze Google Analytics for traffic insights and missed opportunities.
• Set up A/B split tests and monitor performance with the specific goal of increasing growth.

You'll own a critical piece of the Customer Value Journey from awareness to subscribe.

"# of new marketing qualified leads per month" will be your North Star metric and primary measure of how well you are doing in this role.

And your 3 primary KPIs will be:

1. % of MQL to SQL
2. New pipeline generated
3. Return on ad spend

This is a performance marketing role.

So, if you LOVE the idea of being praised and rewarded because of your top-notch production, you'll love it here!

Requirements

• Who You Are:
• 3-5 years marketing experience
• 3+ years of direct response marketing experience preferred
• Experience using Hubspot CRM preferred
• Experience in eLearning and/or business coaching & consulting companies preferred-
• Knowledge of end-to-end marketing lead funnel setup and implementation
• High level of verbal, presentation, and written communication skills
• Experience writing copy for marketing and conversion
• Experience in landing page development and implementation
• Experience analyzing marketing analytics and tracking campaign performance
• Understanding of Social and PPC ad reporting and implementation
• Facebook (meta) and Google Ads experience
• Eye for web design and design ratios
• Strategic experience and judgment to plan and accomplish goals
• Ability to prioritize and perform a variety of tasks in high pressure environment
• Wide degree of creativity
• Ability to handle a high volume of projects
• People leadership and decision-making skills
• Strong problem-solving skills
• Ability to work independently or in a group
• Strong figure-it-out mentality
• A strong track record of driving growth for a business
• You are a proactive, effective communicator, and have ample experience building and/or managing a marketing team.
• You aren't afraid to fail and speak up. (Some of our biggest breakthroughs come from our mistakes.)

Who You Will Work With:

You will work directly with Matt Swan (Head of Growth). You will also work regularly with the two of the Co-Founder's, Ryan Deiss and Richard Lindner.

Benefits

• Health, Dental, and Vision Insurance
• HSA with Company Match
• Company-Paid Telemedicine Plan
• Company-Paid Mental Wellness, Financial Wellness, and Legal Counseling services
• Company-Paid Life Insurance and Disability Plans
• Unlimited PTO + Paid Holidays
• 401k Plan with Company Match
• Occasional travel, such as quarterly business meetings

Who We Are:

DigitalMarketer is a skills development platform for modern marketers. By combining courses, certifications, community, and coaching, we give marketers everything they need to succeed (and look really smart doing it).

It's our mission to simplify and systemize marketing so marketers can deliver results, do their best work, and gain the status and respect they deserve. (Because without marketers, nothing gets sold.)

Over the last three years, DigitalMarketer has served over 120,000 individuals and businesses in over 68 countries. We now directly deliver DigitalMarketer frameworks (including our proprietary CVJ framework), methodologies, and winning marketing strategies to countries around the world through our network of 300+ Certified Partners in 17 countries. We're trusted by companies like Uber, FedEx, HarperCollins, Keap, Markopost, and Shopify to learn the most effective digital marketing strategies available today.

We absolutely LOVE what we do, and if you join our team, we want you to really love it, too.

So, you should know we're a little weird

Since we know it can be next-to-impossible to tell what a company is like from the outside looking in, we compiled a set of reasons someone would NOT enjoy working with us. We hope it helps you make an informed decision

8 Signs You WON'T Like Working at DigitalMarketer:

• You don't love and respect marketing and marketers.
• You despise capitalism in all its forms and hate the idea of being associated with marketers, entrepreneurs, and small business owners.
• You want a normal, boring 9-5 job.
• You work best in a highly structured, micro-managed company where someone tells you exactly what to do and how to do itevery day.
• You like finding cracks more than you like repairing them.
• You like to surround yourself with people who dress, think, and act just like you.
• You only like to hear "Yes" and are easily offended when your ideas and beliefs are challenged.
• You frequently say things like, "But that's not my job," and "That's not how we do things around here."

If anything above describes you, then DigitalMarketer is almost certainly NOT a fit. On the contrary, if you like the idea of working with people who feel the opposite of everything we just described, then we enthusiastically encourage you to apply!