Digital Acquisition Marketing Specialist

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We're Looking For A: Digital Acquisition Marketing Specialist to be responsible for managing Golden Hippo's campaigns on multiple ad platforms including but not limited to: Taboola, Outbrain, Meta, Google Ads, Tiktok and others. This role will be involved in the entire campaign cycle from start to finish, including creating ads, testing for performance, determining budgets, launching and overseeing campaigns. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.
Location: Remote
What You'll Be Doing:

• Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend. Regularly ideate, implement, and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Able to interpret test results to make data-driven decisions
• Proficient at managing multiple projects and able to organize, prioritize and structure workload Strong mathematical and analytical skills
• Proficiency in spreadsheets (Excel and Google Sheets)
• Comfortable with basic image editing softwares
• Creative thinker who can take constructive feedback
• Strong interpersonal, verbal and written skills
• Self-motivated and a team player
• Passion for pet health
• 1 year of experience in digital marketing preferably within digital acquisition/ performance marketing
• Experience optimizing sales funnels via A/B testing
• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
• 1 year of digital acquisition/ performance marketing preferred
• High School or GED Equivalent
• Bachelor's Degree preferred

Golden Perks & Benefits:

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
• Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
• Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
• Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
• Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
• Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

The anticipated salary range for this position is $68,400 - $91,300, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
#LI-Remote
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