Digital Data & Content Strategist

Our Company

AliMed is a leading medical products manufacturer and distributor with a vast portfolio of high-quality offerings designed to improve patient outcomes and experiences spanning hospital to home. We remain committed to serving the needs of both patients and providers in the acute, rehab, and post-acute care communities by continuing to build on our strong foundation of innovation, responsiveness, and exceptional customer service that starts with our team of dedicated and talented employees.

As a part of the healthcare industry for over 50 years, AliMed is proud to continue to be able to make a difference through our people, processes, and products. If you would like to be a part of our community and thrive in an environment where you can create, implement, and drive results, we want to hear from you! We are actively seeking a Digital Data & Content Strategist to join our team located in Dedham, MA.

*Seeking candidate local to Dedham, MA as this is a hybrid role*

Essential Duties and Responsibilities:

• The Digital Data Content Strategist will own the set-up, coordination and management of product data required by our new Product Information Management, Website Platform - Big Commerce, and our Digital Asset Management System, that will feed onto the Web.
• Build out and execute a Plan to support digital brand and overall product footprint, particularly as it relates to front end presentations that align with customer personas and target audience segments across systems.
• Execute data best practices, align data and imagery across the company and adhere to the Data Governance standards set forth by IT as they evolve.
• Support and enhance a data and imagery architecture that improves all product data elements for customer-facing, digital presentations, and effective online selling.

Core Strategic Functions:

• Initially work exclusively on AliMed's Digital Transformation, Website and Data and Imagery Alignment projects to enrich product data quality and accessibility from front to back ends of the company.
• Closely coordinate across all areas of the company including Sales, eCommerce, MarCom, Product Marketing, Sourcing, Purchasing, Finance, Warehouse, and Regulatory to streamline customer-facing product data gathering as an integral part of onboarding systems and procedures.
• Ensure product data enrichment efforts support eCommerce best practices and other digital content standards and champion these needs to effectively merchandise and sell both on the company website and through external digital platforms including, but not limited to, Amazon and Google Shopping.

Duties:

• Collaborate with cross-functional teams to develop a digital content enrichment strategy, gather requirements, and create product content to enhance digital marketing collateral and customer-facing materials.
• Coordinate with Product Marketing to maintain a centralized product information repository and ensure data integrity by conducting regular audits and quality checks.
• Participate in discussions influencing product content creation based on market and competitive research.
• Create data governance policies to ensure consistency and accuracy of product information.
• Support Data governance models within the PIM and DAM.
• Work closely with the IT data strategist to define and maintain product data structures, taxonomies, and attributes in the PIM system that facilitate efficient data management and retrieval.
• Execute regular spot-checks and system testing to ensure compliance with industry standards and regulatory requirements related to product information management.
• Provide regular reporting, insights, and recommendations to Teams on requirements and product optimization.

Education and Work Experience Requirements:

• BA or BS required
• 3-5 years demonstrated ability to understand customer-facing business data needs.
• Strong understanding of how to align data, imagery and process goals across companies and how to maintain digital content strategies and create content to support them.
• Proven ability to create a plan and build a solid foundation for sales via online systems and data tools that support eCommerce product syndication.
• Experience supporting product data governance, ownership, workflows, and enhancement standards.
• Strong interpersonal and problem-solving skills to address company data needs through communication to a range of technical and creative subject matter experts.
• Demonstrated ability to stay current with front end system and product data requirements and the fast pace of change regarding various digital presentation options as they evolve.
• Familiarity with syndication and data feed set up and management from a variety of databases and sources, including through management of new tools such as Feedonomics.
• Data/information standardization and normalization experience.
• Ability to cross-train creative teammates with a diverse level of digital knowledge.
• Microsoft Excel Power User and working knowledge of various data and analytics tools.
• Proven ability to work autonomously yet coordinate to ensure efforts ladder up to larger team and company-wide strategies.
• Excellent attention to detail and strong project management skills.
• Must be able to manage and prioritize your own work and the work of others to meet project milestones and deliverable dates.

Nice to have:

• Salsify-specific PIM experience
• Experience working to support the data set-up and management of PIMs, DAMs and other similar tools
• Digital product strategy examples across front end presentations on various platforms
• Content Growth Strategy, Data innovation, and Rebranding experience
• Training, exposure to or interest in Prompt engineering/AI

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with federal, state and local standards, including meeting qualitative and/or quantitative standards.
• Ability to maintain regular, punctual attendance.
• Must be able to lift and carry up to >10 lbs.
• Must be able to talk, listen and speak clearly.