Digital Marketing Associate

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• REMOTE WORKING: We have a super-liberal hybrid working policy. You are required to be in the office Tuesday and Thursday (after your first 4 weeks).

PURPOSE: We want to leave the world better than we found it in ways that are unique to an individual’s personal journey. But, what does that even mean??? It means:

• PURPOSE PROJECTS: Every team member gets to create their own project for making the world a better place. 

Fun Fact: One purpose project resulted in a team member’s band doing an instagram live with Sir Elton John! 

ABOUT THE ROLE

Your dream is to sell sunglasses online—all day, every day. Diving into data and finding actionable insights may seem like a drag to most, but to you it is NIRVANA (the feeling, not the band. Well, actually, the band too, if you are into them). You are knowledgeable on digital marketing platforms, e-commerce, enjoy working on multiple projects with multiple people, and thrive in a creative and autonomous environment. 

Sound like you? Glorious! This role will be tasked with supporting marketing and sales initiatives surrounding our direct-to-consumer (D2C) and business-to-business (B2B) channels. You’ll work closely with multiple teams on all projects to grow the goodr brand. So if you love getting sh!t done, the creative process, optimizing conversion rates and AOVs, all while working with some pretty cool peeps, this job is for you. 

RESPONSIBILITIES

• Develop marketing campaigns and consumer promotions to drive e-commerce sales
• Contribute to overall sales and marketing tactics to drive both customer acquisition and increase customer retention
• Analyze data to draw key recommendations around optimization for our sales channels 
• Conduct usability audits to ensure goodr brand messaging and effective marketing practices are being used
• Develop and maintain website content including product pages, supporting document pages, loyalty programs and any other required maintenance
• Analyze consumer and business data to make informed decisions
• Create unique and engaging content based on customer insights and segmentation
• Maintain dashboards of performance for key online channels
• Coordinate with creative and content teams to create marketing campaigns
• Utilize Klaviyo for marketing and performance improvements
• Monitor key online marketing metrics to track success
• Create and maintain online product listings across several e-commerce and advertising platforms
• Ensure that goodr vibes are consistent every day you roll out of bed

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science)
• Loves everything above
• 1-2 years marketing experience
• Has experience with running consumer promotions
• Loves receiving email and text marketing as a consumer
• Occasionally prone to unplanned online shopping due to a great piece of marketing
• Asks a lot of questions 
• Has experience leading projects
• Has a growth mindset 
• Loves the work more than a paycheck
• Thinks marketing is fun 
• Is happy to give away credit to their team 
• Loves getting and giving feedback 
• Is into personal growth

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Unlimited vacation (seriously!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $62k - $67k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory meeting with hiring manager

4. 30 minute culture interview with a HR team member

5. 90 minute in-person interviews with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)

#LI-Hybrid