Digital Marketing Coordinator

Welcome to Million Dollar Baby Co.!

We started in 1990 and are proudly family-owned and operated in Los Angeles. Over 30 years later, MDB has grown to 8 distinct brands of children's furnishings ranging in style, aesthetic, and price point, while carrying some of the industry's most eco-conscious and award-winning designs. We can be found in mass retailers like Target and Amazon to your local mom-and-pop baby shop to specialty retailers like Pottery Barn Kids and Crate and Barrel. At MDB Co., we credit all of our success to our mighty team of more than 110 smart, fun, and diverse individuals who make an impact every day! 

Under the Million Dollar Baby Co. parent company are our family of brands: Babyletto, DaVinci, Nursery Works, Namesake, Franklin & Ben, and Ubabub. We design all of our furniture in-house and have been featured in Inc. Magazine, Vogue, Bloomberg, and many others! 

As a family business, we treat our community like our family. Our team authentically cares about each touchpoint through our customer’s experience with our brands. Our team members are our #1 priority and we partner with exceptional suppliers and retailers from around the world who share our values.

At Million Dollar Baby Co., we’re passionate about diversity and welcome applicants from all backgrounds and experiences. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas like hiring, community involvement, and continuous learning about Diversity, Inclusion and Equity.

We welcome you to learn more about our company and our fantastic team. We’d love to talk to you! 

Teddy

About the job:

As we continue to grow our beloved brands, we need a smart, energetic Digital Marketing Specialist to grow sales and elevate our brand presence on the market, with an emphasis on Amazon Ads. We are looking for someone with deep understanding of Amazon advertising and how to leverage it for growth. This person must have an analytical mindset who is comfortable looking at numbers and can report on ad performance and retailer store traffic. At the same time, this person should have an eye for creativity and design, and a willingness to learn more about social media advertising to help manage our brand presence on both our own social media platforms and retailer websites.

What you'll be doing:

• Build digital ad campaigns through our social channels to support our DTC website and help grow brand awareness, engagement, sales and increase LTV
• Actively manage these campaigns to ensure KPI delivery and improve advertising spend efficiency
• Create and build out reports on ad performance and have insights on how to improve campaign performance through strategic optimizations.
• Use keyword, market & competitive research, and industry trend research to ensure we remain competitive with our digital marketing efforts
• Assist in planning future marketing campaigns and forecasting budget spend
• Optimize Return on Ad Spend (ROAS) and improve YOY efficiency in all paid channels
• Analyze performance metrics for projects, campaigns, efficiency, brand, and customer; making recommendations based on findings and presenting results to leadership
• Analyze and monitor the competitive landscape, staying up-to-date on industry trends and insights to ensure we are remaining competitive with our digital marketing efforts
• Assist in other marketing and branding activities including marketing copy, photography shoots, merchandizing, collateral development, PR events and trade shows - delivering consistency with each brand’s look and feel
• Other projects and responsibilities are always coming up – the role is a great chance to develop leadership and marketing skills in an entrepreneurial environment

What you bring to the table:

• 2+ Years experience running paid ads on the following platforms: Meta (Facebook/Instagram), Tiktok, Google Ads, Pinterest
• Experience with platforms and ESPs such as Shopify, Klaviyo, MailChimp, Omnisend, etc 
• Any experiences with these are a plus: 
• Google Analytics, Shopify, SMS Marketing, ConnectedTV (MNTN, Tatari, TVscientific)
• Direct Mail Marketing
• Sigma Computing, PowerBI
• Amazon Advertising (Sponsored Products, Sponsored Banners, Sponsored Display, Sponsored Video)
• Photoshop, Illustrator, Spark
• Must be comfortable working with large data sets and the development of custom models/algorithms and visuals to uncover trends, patterns, and insights into customer business data.
• Must have a strong understanding of Paid Search, Paid Social, Google Shopping, Display, Google Analytics and setting up proper UTM parameters
• A great attitude - enjoys building and contributing to happy, high-functioning teams
• Outgoing, professional demeanor with the ability to establish and maintain effective relationships within MDB and with our external vendors and customers
• Excellent written and oral communication 
• Must have a continuous improvement mindset, always looking to take initiative to improve on common processes.
• Highly organized and detail oriented with ability to meet deadlines and create error-free work 
• A practical, solutions-oriented approach to problem solving. Our ideal candidate enjoys multi-tasking and getting things done
• Strong MS Office skills including MS Excel and Powerpoint

Our Benefits:

• 100% of your health, dental and vision insurance monthly premiums paid by us! 
• Flexible PTO because we respect the need for work/life harmony 
• Company matching 401(k) 
• Vacation reimbursement and health & wellness subsidy programs 
• Tuition reimbursement 
• Matching charitable donations to the nonprofit organization of your choice 
• Company-wide monthly celebrations - lunch is on us! 
• Dog-friendly workplace, yes! You can bring your best friend to work 
• Free MDB Co. swag + generous employee discount on products 

At Million Dollar Baby Co., we’re passionate about diversity and welcome applicants from all backgrounds. Our diversity, inclusion and equity committee (DIEC) strives to break barriers for minority communities, help educate the company on pertinent topics, and work to ensure equal opportunities for existing and potential employees. Since its formation in 2020, our committee has focused on multiple areas, some include hiring, community involvement and continuous learning about Diversity, Inclusion and Equity.

As an important step in coming together as safely as possible, Million Dollar Baby Co. requires all employees to be fully vaccinated and boosted against COVID-19 as a condition of employment unless a medical or religious exemption is approved. 

Million Dollar Baby Company is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and/or recruitment process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]