Digital Marketing Intern

Company: tastylive/tastytrade 

Role: Digital Marketing Intern 

As a Digital Marketing Intern, you will gain valuable knowledge and expertise in creating content for and implementing email campaigns in Salesforce, our CRM marketing technology tool. In addition, to implementing and launching several new campaigns, you will pull reports, review data, and recommend optimizations based on insights from the platform. As bandwidth allows, you may have the opportunity to also support our social team, working on brand channels (Twitter, Facebook, Instagram, and LinkedIn) with ad hoc campaign production. The ideal candidate is interested in pursuing a career in digital marketing as knows the tastytrade social media channels well and is excited to understand the marketing technology required to deliver effective campaigns.  

Who you are: 

• Currently pursuing a Bachelor’s in Marketing, Business Administration, Information Systems, or similar fields. 
• Relevant coursework includes Digital Marketing Strategies, Social Media Marketing, and SEO Optimization. 
• Strong team player with excellent communication skills, demonstrated through collaboration with cross-functional teams. 
• Participated in team meetings, contributing creative ideas and strategies for integrated marketing campaigns. 
• A proactive learner with a commitment to staying updated on the latest industry trends and tools. 
• Adapted quickly to changing project priorities and demonstrated flexibility in a fast-paced environment. 

What you’ll do: 

• Develop and implement customer communications and CRM initiatives that support business objectives and drive customer engagement and retention.   
• Collaborate with cross-functional teams to develop and execute effective marketing campaigns across, but not limited to, owned channels (email, push notifications, SMS, in app messaging, website).   
• Monitor and analyze CRM performance metrics, make data-driven decisions, and conduct A/B tests to optimize campaigns and improve results.   
• Manage email marketing and CRM technology platforms, including set-up, maintenance, and integration with other marketing tools.   
• Understand the legal requirements related to CRM and ensure compliance with applicable regulations.   
• Work with the Social Media content creation team to craft and execute compelling vertical videos for TikTok, Instagram Reels, YouTube Shorts, and other social media platforms. 

• Monitor results of social media content on key platforms and provide analysis of findings. 
• Learn brand standards and ensure video content aligns with the organization's goals and mission. 

A few of our office perks: 

• Daily catered lunch when in the office 
• Full kitchen with snacks and beverages 
• CTA stop a block away, Shuttle to/from Metra 
• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars  

Location: We have a great new office in the West Loop of Chicago and are currently working hybrid at a minimum of 3 days in the office.

Our Company: 

The IG North America family of companies empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and IG US, is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.  
  
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe. 

  
tastytrade | tastylive | IG North America 
1330 W Fulton Market Chicago, IL 60607  

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!