Digital Marketing Lead

Do not miss this rare opportunity to join a high performing Houston-based firm with a well-established reputation for high quality service and results throughout the state of Texas. As Digital Marketing Lead, you will take ownership of our online presence, SEO strategy, and vendor coordination. This is a hands-on strategic role where you’ll work closely with our internal team and external vendors to drive lead generation and firm visibility. Required Skills & Experience • 5+ years of experience in digital marketing, with a strong focus on SEO strategy and execution • Proven track record managing SEO performance across multiple campaigns and platforms • Experience managing SEO for multilingual websites, particularly English and Spanish content • Deep knowledge of SEO tools including SEMrush, Google Analytics 4 (GA4), Google Search Console, CallRail, and similar platforms • Strong familiarity with WordPress and ability to collaborate on UX, content, and technical site improvements • Experience coordinating across internal teams and managing third-party vendors (SEO, web development, design, content) • Understanding of technical SEO elements including page speed, mobile optimization, and crawlability/indexing • Proficiency in Google Ads and Meta Ads platforms (management handled in-house, but strategic input expected) • Comfortable interpreting data and translating insights into actionable marketing improvements • Strong communication, project management, and organizational skills Preferred Qualifications • Spanish-language SEO experience and optimizing content for bilingual/multicultural audiences • Working knowledge of HTML/CSS and ability to troubleshoot or QA site issues • Experience optimizing website content for visibility in AI-powered search experiences (e.g., ChatGPT, Perplexity, Google AI Overviews) • Proficient in using generative AI tools (e.g., ChatGPT, Claude) to assist with content ideation, keyword research, and content drafts • Experience implementing UX and landing page improvements to increase conversion rates • Legal industry marketing experience, especially in personal injury law • Background in coordinating video marketing, email campaigns, or social media content strategy Education Bachelor’s degree in Marketing, Advertising, Business, Digital Media, Information Systems, or a related field is required. Candidates with degrees in other areas may be considered if they have a strong track record in digital marketing strategy and execution. Job Type: Full-time Pay: $69,104.75 - $83,222.92 per year Benefits: • 401(k) • Dental insurance • Health insurance • Paid time off • Vision insurance Work Location: In person