Digital Marketing Manager

Education:

• Bachelor's degree in Marketing or related discipline required, advance degree a plus

• Five years of experience required in digital marketing communications and strategy
• Must have proven experience in effective integrated digital marketing campaigns that metric well against goals
• Must have CRM experience with Microsoft Dynamics or Salesforce, Email marketing, SEO/SEM, ecommerce marketing a plus
• 2+ years of hands on experience in B2B and B2C digital marketing management, including an in-depth understanding of digital trends, website performance (e.g. Google Analytics), email marketing, ad serving platforms (e.g. Ad Words, Amazon PPC, Google Shopping), audience segmentation, social platforms (e.g. Facebook), competitive analysis and user experience
• Proven track record with A/B or multivariate testing
• Passionate about emerging interactive trends
• Ability to give creative direction, organized, eye for detail and project management skills required

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• Must be able to effectively navigate across multiple teams, be highly collaborative and operate within an extended geography of US and Canada and engage and rally organization around communication/marketing innovation
• Solid interpersonal skills with the ability to form quick relationships are required
• Must have the ability to manage multiple priorities and adjust or adapt as necessary
• Should be able to demonstrate metrics and show return on investment for digital marketing communication initiatives
• Must excel at managing multiple projects, able to perform under pressure, can turn around projects quickly and perform well under tight deadlines, inspire colleagues, and is results driven with the ability to make an impact