Digital Marketing Manager

Position Summary

We are seeking a dynamic and results-oriented Digital Marketing Manager to lead our marketing efforts for Vero Fiber. The ideal candidate will have a proven track record of driving engagement, conversions, and ROI through effective digital strategies.

About Vero Fiber

Vero Fiber is a rapidly growing fiber-to-the-home (FTTH) company dedicated to providing high-speed internet to communities across the region. Our mission is to empower individuals and businesses with reliable, high-quality connectivity.
Responsibilities

• Paid Social Media Marketing:
  • Develop and execute comprehensive paid social media strategies across platforms like Facebook, Instagram, LinkedIn, and Nextdoor to acquire residential customers.
  • Optimize ad campaigns for maximum reach, engagement, and conversions.
  • Track and analyze campaign performance metrics to identify opportunities for improvement.
  • Stay up-to-date with the latest social media trends and best practices.
• Multi-Channel Marketing:
  • Coordinate and execute direct mail, email, and print marketing campaigns.
  • Develop creative concepts and messaging that align with Vero Fiber's brand and value proposition.
  • Collaborate with design and production teams to create visually appealing materials.
  • Measure the effectiveness of multi-channel campaigns and make data-driven adjustments.
• Data Analysis and Reporting:
  • Analyze website traffic, conversion rates, and other relevant metrics to measure campaign success.
  • Prepare regular reports on marketing performance and provide actionable insights.
  • Utilize data-driven insights to optimize marketing strategies and improve ROI.
• Team Management:
  • Oversee and mentor a team of digital marketing professionals.
  • Delegate tasks and responsibilities effectively.
  • Foster a collaborative and high-performing work environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on paid social media.
• Proven track record of driving successful digital marketing campaigns.
• In-depth knowledge of social media platforms and advertising tools.
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Experience with direct mail, email, and print marketing is a plus.

Benefits

• Projected salary range: $80,000 - $100,000, depending up on experience plus benefits package.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.