Digital MARKETING Social Media Ad MANAGER ROAs 3-5 - Waterless Beauty

We are looking for a highly skilled and detail-oriented Digital Marketing Specialist to lead our digital advertising and direct marketing efforts. This hands-on role involves the setup, management, and optimization of campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Email and SMS marketing platforms (e.g., Attentive). You will also oversee audience segmentation strategies, leveraging mailing lists and B2B contact lists for highly targeted campaigns. If you’re passionate about data-driven marketing, audience insights, and cross-platform campaign management, this role is for you! Key Responsibilities Google Ads Management • Set up, manage, and optimize Search, Display, Shopping, and YouTube ad campaigns. • Conduct keyword research and audience targeting. • Monitor campaign performance and make real-time optimizations. • Meta Ads Management • Create and manage ad campaigns across Facebook and Instagram. • Collaborate with the creative team to develop engaging ad creatives. • Run A/B tests to improve ad performance and maximize conversions. • SMS Marketing Management • Manage SMS campaigns via platforms like Attentive, Klaviyo, or Postscript. • Develop segmented audiences for personalized outreach. • Create and optimize automated SMS workflows (e.g., abandoned cart reminders,promotions). • Email Marketing – Audience Segmentation & Targeting• • Manage and segment email marketing lists, including mailing lists and B2B contact databases, to build targeted and high-performing audiences. • Utilize tools such as Google Customer Match, Meta Custom Audiences, and LinkedIn Matched Audiences to enhance audience targeting and personalization efforts. • Develop and continuously optimize retargeting strategies to improve engagement, conversion rates, and overall campaign effectiveness. Creative Testing & Optimization • Collaborate with designers and copywriters to develop ad creatives (images, videos, copy). • Conduct A/B testing to identify high-performing elements and messaging. Exploring New Platforms • Manage ad campaigns on emerging platforms like TikTok, LinkedIn, or Pinterest as needed. • Stay informed about new ad opportunities to test and implement. • Performance Optimization & Budgeting • Analyze campaign data to track KPIs (CTR, CPA, ROAS, conversion rates). • Continuous renewal campaigns are aligned with expected performance goals. • Manage and allocate ad spend efficiently across platforms. • Collaboration & Reporting • Work closely with the VP of Marketing and Communication to align ad strategies with marketing goals. • Provide detailed performance reports and insights to guide strategy. • Collaborate with designers, copywriters, and developers for cohesive campaigns. Job Type: Full-time, On-site in Venice Beach Job Type: Full-time Pay: $125,000.00 - $175,000.00 per year Benefits: • 401(k) • Dental insurance • Health insurance • Paid time off • Vision insurance Ability to Commute: • Venice, CA 90294 (Required) Work Location: In person