Digital Marketing Specialist

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Job Summary: We are seeking a creative and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution. This role requires a proactive individual with excellent communication skills, a keen eye for detail, and a desire to stay ahead of digital trends.

Key Responsibilities:

Digital Platforms Development & Management

• Develop and execute a comprehensive digital platform strategy that aligns with the company’s business goals and objectives.
• Lead the design, development, and implementation of new digital platforms, including websites, mobile apps, and other digital interfaces.
• Collaborate with stakeholders to define platform requirements, features, and user experience (UX) designs.
• Develop and manage content strategies for digital platforms, ensuring content is relevant, engaging, and optimized for SEO.
• Manage contractor resource to manage and execute digital platforms strategy.

Digital Campaign Development & Management:

• Plan, develop, implement, and manage marketing campaigns that promote the products and services of our company.
• Coordinate with the sales team to create marketing campaigns that align with sales strategies and objectives.
• Manage the company's social media profiles and presence, including Facebook, Zalo, LinkedIn, and additional channels that may be deemed relevant
• Monitor and report on the effectiveness of marketing campaigns using tools such as Google Analytics, social media insights, and other analytics software.

Content Creation:

• Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Create compelling and engaging content for our website, blog, and social media channels.

Data Analysis:

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Collaboration and Innovation:

• Omni channel collaboration
• Collaborate with internal teams to create cohesive marketing strategies.
• Collaborate with agencies and other vendor partners.
• Stay updated on industry trends and emerging digital marketing technologies.
• Provide creative ideas for content marketing and update the website.
• Train and engage for stakeholders on e-marketing with innovative

Requirements:

• Bachelor’s degree
• Proven experience as a Digital Marketing Executive or similar role.
• Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
• Working knowledge of website analytics tools.
• Knowhow in graphic design tools like Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Excellent communication and interpersonal skills.
• Strong analytical and project management skills.
• Fluent in English

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status