Digital Marketing Specialist

Job Overview As a Digital Marketing Specialist, you will be at the forefront of our marketing efforts, driving engagement and growth through innovative digital strategies. You’ll harness the power of SEO, social media, and content creation to elevate our brand presence and optimize conversion rates. Your expertise in tools like Google Analytics and Adobe Creative Suite will empower you to analyze performance metrics and craft compelling campaigns that resonate with our audience. What you’ll do • Develop and implement effective SEO strategies to enhance organic search visibility and drive traffic. • Create engaging content across various platforms, including blogs, social media, and email marketing campaigns. • Manage social media accounts and execute targeted advertising campaigns on platforms such as Facebook and Google Ads. • Optimize website performance through conversion rate optimization techniques and A/B testing. • Utilize analytics tools to track campaign performance, generate insights, and refine strategies for better results. • Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital channels. • Conduct keyword research to identify opportunities for content development and SEO enhancements. • Stay updated on industry trends, emerging technologies, and best practices in digital marketing. Basic qualifications • Proficiency in SEO tools and techniques for optimizing website content. • Experience with Google Ads, Facebook Advertising, and SEM (Search Engine Marketing). • Familiarity with HTML, CSS, JavaScript, and SQL for basic website management tasks. • Strong skills in graphic design using Adobe Photoshop and Adobe Creative Suite. Preferred qualifications • Experience with WordPress or other content management systems (CMS). • Knowledge of marketing automation tools to streamline campaign execution. • Proven ability in performance marketing strategies within e-commerce environments. • Excellent copywriting skills with a knack for creating compelling narratives that drive engagement. • Background in B2B marketing or social media management is a plus. Why you’ll love it here We’re dedicated to fostering an environment where creativity thrives! Our team is passionate about pushing boundaries in digital marketing while supporting each other’s growth. We believe that your success is our success! Our benefits include: • Opportunities for professional development and continuous learning. • A collaborative work culture that values innovation. • Supportive resources for your physical and mental well-being. • Flexible work arrangements to help you balance personal commitments. Join us as we redefine the digital landscape! Your journey as a Digital Marketing Specialist starts here—let’s make an impact together! What We’re Looking For: • Experience managing business social media accounts (especially short-form video!) • Strong understanding of social trends, storytelling, and engagement • Ability to visit all three store locations regularly (local toSan Antonio) • Creative, energetic, and organized — with a passion for bothcars and content APPLY ONLINE: https://recruiting.paylocity.com/recruiting/jobs/Apply/3653262/Red-McCombs-Hyundai/Digital-Marketing-Specialist Job Type: Full-time Pay: $3,500.00 - $5,500.00 per month Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee discount • Flexible schedule • Health insurance • Life insurance • Paid time off • Referral program • Retirement plan • Vision insurance Ability to Commute: • San Antonio, TX 78229 (Required) Ability to Relocate: • San Antonio, TX 78229: Relocate before starting work (Required) Work Location: In person