Digital Marketing Specialist

At Benchmark, we are driven by our purpose: to innovate for a healthier, safer, and better-connected world to create a brighter future. When you join us, you become part of a team passionate about making a meaningful impact across various sectors, including commercial aerospace, defense, advanced computing, next-generation communications, complex industrials, medical, and semiconductor capital equipment. We prioritize career growth, fostering a culture that ensures you reach your full potential. At Benchmark, your work is purpose-driven, enabling you to create a positive impact on the world and make your career truly meaningful. You’ll be part of a collaborative, diverse, and inclusive team that values your ideas and contributions. Summary: The Digital Marketing Specialist is responsible for the hands-on execution of Benchmark’s digital campaigns, with a focus on marketing automation, lead generation, content engagement, social media ownership, and brand awareness. This position plays a critical role in executing Benchmark’s inbound/outbound digital marketing initiatives to influence a highly-technical, business leader audience using platforms like HubSpot, GaggleAMP, and our website CMS. The ideal candidate is highly detail-oriented, fluent in HubSpot, loves data, and enjoys translating performance insights into next-step actions. Responsibilities: PRINCIPAL RESPONSIBILITIES HubSpot Execution & Optimization • • Build and execute email campaigns, landing pages, forms, nurture workflows, and automated sequences. • Maintain audience segmentation, scoring, and data hygiene within HubSpot. • Create and manage campaign dashboards and reports; monitor KPIs and provide performance analysis. • Collaborate with internal teams to support cross-channel campaign execution and CRM alignment. • Support adoption and enablement of HubSpot across internal teams. • Assist with SalesHub and campaign tracking capabilities. • Website & SEO Support • • Execute web content updates and coordinate new page builds in partnership with external agencies. • Support SEO best practices (metadata, internal linking, keywords) and optimize on-page content. • Assist with A/B testing of landing pages and content layouts to improve user experience and conversions. • Campaign Support & Brand Visibility • • Support execution of B2B account-based marketing (ABM) campaigns and digital promotion of product initiatives. • Partner with the broader team to develop campaign assets that enhance brand recognition and generate leads. • Track and report on brand awareness KPIs (e.g., share of voice, media mentions, organic traffic growth). • Provide campaign-level support including social posts, email components, and digital asset coordination. • Social Media & Employee Advocacy Management • • Own and manage Benchmark’s global social media content calendar across LinkedIn, Instagram, X/Twitter, YouTube, and Facebook. • Develop, schedule, and publish platform-specific content that aligns with brand voice, campaign goals, and audience engagement best practices. • Collaborate with internal content creators and regional teams to amplify messaging, grow share of voice, and drive follower growth. • Monitor and analyze social media performance metrics; adjust tactics based on trends, engagement, and platform insights. • Administer Benchmark’s employee advocacy program, creating shareable content, tracking participation, and optimizing reach through active member engagement. • Report regularly on key metrics such as organic reach, engagement, employee participation, and advocacy-driven traffic. • Analytics & Reporting • • Create monthly reporting packages for digital KPIs (social, email, traffic, conversions, leads). • Use tools such as Google Analytics, HubSpot, and social platform insights to inform data-driven decisions. • Contribute insights for quarterly business reviews and campaign retrospective s. • KNOWLEDGE, SKILLS & ABILITIES • · Bachelor’s degree in Marketing, Communications, or related field. • · 3–5 years of experience in digital marketing, preferably in a B2B environment. • · Demonstrated hands-on experience with HubSpot Marketing Hub (Sales Hub a plus). • · Experience managing multi-channel campaigns with measurable outcomes. • Skills • • Proficient in HubSpot (email builder, workflows, lists, forms, reports, and dashboards). • Strong understanding of social media strategy and performance metrics. • Experience with GaggleAMP or other employee advocacy platforms. • Working knowledge of HTML/CSS and website CMS platforms. • Familiarity with SEO/SEM principles and web analytics tools (e.g., Google Analytics). • Strong copywriting/editing skills and ability to adapt tone for digital channels. • Creative mindset with analytical thinking and detail-oriented execution. • Project management skills with the ability to lead and coordinate multiple projects. • Abilities • · Must be able to sit and use a keyboard for prolonged periods throughout the workday. • · Must be able to talk, see, hear, concentrate, think, and reason. • · Must be able to manage multiple tasks and deadlines simultaneously. • WORK ENVIRONMENT • · Office-based work at Benchmark Global Headquarters (Tempe, AZ). • · Occasional remote flexibility with manager approval. • · Minimal travel required.Education: Bachelor’s degree in Marketing, Communications, or related field. Geographical Location: Arizona:Tempe Physical Location: Tempe, AZ - Headquarters Shift: Shift 1 Work Schedule: M-F 0800-1700 Full Time Export Control:This job position may include access to controlled information or technology covered under applicable U.S. export control laws. As such, employment for this job position may be contingent on either verification that an applicant falls under the definition of a “U.S. Person” (which includes U.S. citizens, U.S. lawful permanent residents, and those granted U.S. asylum or refugee status)or on the Company timely obtaining any necessary export license required under federal laws. The Company evaluates such export license situations on a case-by-case basis and may decline to proceed with a job applicant in its sole discretion since export license applications can take many weeks to be processed. In our innovative environment, you'll work with cutting-edge technology, leading the way in engineering design and delivering world-class manufacturing services for products that make a real difference in the lives of others. At Benchmark, your career is more than just a job. It’s an opportunity to be part of something bigger, where your work matters and helps shape a brighter future for everyone. Together, we will achieve extraordinary things. Benchmark is an equal opportunity employer. We are bringing together a diverse workforce with unique talents, life experiences, cultures, and perspectives to promote an innovative, collaborative, and creative place to work. If you need assistance or an accommodation due to a disability, please email us [email protected].