Digital Marketing Specialist - Sunset Hills, MO

Job Summary

As an individual specializing in PPC and SEO, the Digital Marketing Strategist is primarily responsible for developing, executing, and continuously optimizing our paid search and search engine optimization campaigns to achieve the best results. This person will strategize and manage campaigns across different channels (paid digital ads, SEO/SEM) that focus on the Grimco brand, customer acquisition and retention. These campaign strategies must be scalable, data-driven, and executable with efficiency.

Key Responsibilities & Duties

• Develop and execute data driven PPC campaigns across platforms like Google Ads and Bing Ads.
• Create and optimize ad copy, ad extensions, and landing page keyword content to maximize click-through rates, conversions, and new customer acquisition.
• Implement SEO best practices across multiple websites to improve organic search ranking and site visibility.
• Implement on-page and off-page SEO strategies to improve organic search rankings.
• Stay ahead of industry trends, algorithm updates, and emerging digital marketing technologies.
• Collaborate with marketing team to ensure outbound marketing objectives align with Search engine marketing initiatives.
• Continually monitor search terms, rankings & analytics to monitor the performance of websites & make decisions for improvement.

Knowledge, Skills, Abilities, & Other Characteristics

• Must have strong organizational and project management skills, as well as attention to detail.
• Confidence and a positive attitude are a must.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Must have strong analytical skills to analyze metrics and create reports.
• Excellent written & verbal communication skills, plus outstanding copywriting, & proofreading skills.
• Experience in managing PPC campaigns, including Google Ads and Bing Ads.
• Familiarity with tools such as Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Moz, Ahrefs)
• Strong knowledge of SEO best practices and tools such as Google Analytics, Google Search Console, SEMRush
• Excellent written and verbal communication skills

Preferred Qualifications

• Bachelor's Degree Major/Concentration in an area of Business Administration, Marketing, or Communications.
• 3+ years of previous experience in Digital Marketing and/or Search Engine Optimization - Marketing or Communications agency experience a plus.
• Experience with ecommerce platforms and B2B specific knowledge is advantageous.

Benefits

• Competitive Salary
• Employee is eligible to sign up for insurance policies (Health, Dental, Vision, Prescription, Life, Voluntary Life & Accident, Critical Illness)
• Short-Term/Long-Term Disability
• High potential for growth
• Paid Maternity/Paternity Leave
• Paid Holidays
• Vacation Accrual (PTO Rollover)
• 401K with Profit Sharing
• Eligible for Employee Recognition Prizes
• Employee Referral Benefits
• Volunteer Time Off

Training & Development

• Focused training time at our corporate headquarters in Sunset Hills, Missouri.
• Split between break-out session and hands-on learning environment.
• Full-time salary includes training period. Travel accommodations and expenses provided per Grimco National Travel Policy. Training location determined by corporate/regional training team schedule.

About Grimco

Grimco is a national wholesale sign supply manufacturer and distributor with over 50 locations across North America. We focus on distributing quality products and providing excellent service to the sign industry. Our offering of sign supplies includes traffic signs, blanks, substrates, boards, digital print media, wrap films, sign vinyl, application tape, banner material and supplies, sign frames, banner stands, LEDs and electrical accessories, grand format solvent/UV/latex printers, inks, software and more.

Why Work at Grimco?

• We're excited to be in business for over 145 years! We are a growing company that continues to evolve in our industry.
• We foster employee development that is focused on tailoring employees career paths based on their talents, strengths, and interests.
• We promote from within - our strong performers become our strong leaders.
• We have a fantastic team throughout North America and are proud of our reputation of being the most informed and educated supplier in the industry.
• Our executives and managers are extremely accessible and work on the front lines of our business!

What Separates the Good from the Great at Grimco?

Those who are successful at Grimco demonstrate determination, competitive drive, and an eagerness to learn all facets of our company. They must have a strong desire to provide exceptional customer experiences, constantly prepare for future leadership and they are hungry to make an immediate impact on a stable, growing company. This is what we seek in our distribution teams!

Interested in hearing more? Check out our website https://connect.grimco.com/careers to learn where we came from, where we are today and where we are going tomorrow.

By completing this online application for employment, you certify that the information on this application is true and complete to the best of your knowledge. You understand that any misrepresentation or omission of fact in response to any inquiry made in this application may result in rejection of application or, if hired, dismissal whenever it is discovered. You authorize and release all parties from any liability or damage that may result from seeking, furnishing, or using such information. You understand and agree that, if hired, your employment is for no definite period and may, regardless of the date of payment of compensation, be terminated by Grimco, Inc. at any time, for any or no reason, with or without notice. You understand that no representation to the contrary is valid unless in writing, setting a definite term of employment, and signed by the company's CEO. You further understand and agree that any job offer is contingent upon your passing, to the company's satisfaction, a drug and/or alcohol test, criminal background check and other possible screenings. You understand that this application is active for 90 days only, and if you do not hear from the company but still wish to be considered for employment after 90 days, you will need to fill out a new application.