Digital Marketing Strategy Manager A&C

Digital Strategy Manager A&C
 About the Role

The Digital Marketing Strategy Manager is responsible to define the e-business priorities (Digital Marketing and E-Commerce) for all countries within the region in alignment with the BU regional strategy, GtM strategy and the BU digital approach.

Initiate, implement, support and follow up KPIs and set targets for the region in cooperation with relevant management teams.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk. 
 

What You Will Do

• Drive the implementation of the e-Business priorities for all countries within the region in alignment with the BU regional strategy, GtM strategy and BU digital plans.
• Train/support local countries in implementation of e-Business tools and methods.
• Develop Digital Marketing Strategy including Paid and Own platforms (Site & Social Media)
• Initiate, propose and drive implementation of digital marketing plans
• Adapt global and regional communication for best utilization in digital channels
• Set correct and clear KPIs for digital activities
• Monitor effects of digital activities, follow-up, evaluate and take corrective actions if needed
• Drive / participate in Global and BU projects to ensure the regional E-Commerce and digital needs are represented.
• Drive/Support sales via external On-Line stores in cooperation with relevant stakeholders from other BUs and countries in the region.
• Extract and analyse on-line shopper insights and customer needs for the region in order to find areas for improvement.
• Ensure good understanding of trends and development for E-Business in the region.
• Contribute with Essity Corporate initiatives with Communication Team, HR and IT

Who You Are

• University degree, preferably in business administration, marketing, communication.
• Min 5-7 years relevant experience in digital.
• Very good communication skills, also in matters that are complex and deal with diverting interests
• Fluent in English B2 - C1
• Strategic thinking

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and caring Work Environment | Empowerment | Job Impact | Work with a Powerful Purpose | Individual Learning and Development | Health & Safety | Social Responsibility | Innovation

Location

Medellín, Antioquia, Colombia

Application End Date:25 Dec 2024Job Requisition ID:Essity249236