Digital Media Analyst

Description
ABOUT US:
Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.
We're an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.
We are experts across every field and discipline in marketing.
Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, business intelligence analysts, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.
We launch products, we have patented innovations, we create award-winning ideas - we transform businesses. We are dreamers and doers, and we are ready for you to join us.
Our difference is our people. That's where you come in.
If you're curious and looking for a integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!
JOB SUMMARY:
As a Digital Media Analyst within our Data & Analytics team, you will play a pivotal role in shaping our marketing and advertising strategies through reporting and data-driven insights. You will be responsible for collecting, analyzing, and interpreting data related to our media campaigns across various channels. By providing actionable recommendations, you will contribute to optimizing our marketing efforts and achieving our business objectives.
Bringing our core values - Curiosity, Fearlessness, Teamwork and Leadership - to life will be critical to the success of this individual.
Candidates MUST be in Illinois, Texas, Colorado, or Michigan
GENERAL RESPONSIBILITIES:

• Gather data from multiple sources, including but not limited to digital advertising platforms, social media, client data systems, and web analytics tools.
• Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
• Serve as technical resource for configuring and adding new data to reporting systems and dashboards
• Analyze campaign performance data to assess the effectiveness of various media channels and campaigns.
• Develop and maintain key performance indicators (KPIs) to track media campaign success. Monitor and report on KPIs regularly, identifying trends and opportunities for improvement.
• Conduct analysis to benchmark our performance against client and industry standards.
• Create visualizations and reports to communicate data findings effectively to cross-functional teams and clients
• Translate media insights into campaign recommendations and strategies across multiple platforms
• Plan and execute A/B tests and experiments to refine media strategies. Interpret test results to implement improvements in future campaigns.
• Define and execute new process improvement opportunities across automation, machine learnings, data collection, and building dashboards.

Requirements

• Minimum of 4 - 7 years of working experience as a data or business analyst.
• Bachelor's degree in Marketing, Data/Business Analytics, Statistics, Finance, Economics, or Mathematics preferred.
• Experience analyzing and inteterprating data within digital advertising platforms (e.g., Google Ads, Facebook Ads) and web analytics tools.
• Ability to identify data trends and provide strategic recommendations based on creative, media type, keyword strategy, etc. Ability to clearly summarize, report, and present findings
• Proficiency with data analysis tools and software, including BigQuery, Alteryx, Excel, Google Analytics, and data visualization tools such as Tableau, Looker, and Salesforce Marketing Cloud Intelligence preferred
• Excellent prioritization and problem-solving skills; able to triage and focus on highest impact opportunities
• Self-motivated with the ability to work in both a team environment and independently
• Excellent interpersonal and communication skills
• Ability to multitask and remain detail-oriented in a fast-paced, dynamic environment

The hiring range for this discipline within our industry is $60,000 to $75,000. Where an employee is paid within this range will depend on multiple factors including, but not limited to location, years of experience, education, internal pay structure, and other contributing factors.
Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.
We want to remind all job seekers to be aware of phishing scams when applying for roles online. Always verify email addresses align with the company domain before responding and be especially vigilant before sharing personal information.
Our communication will *always* originate from a fusion92.com address and career-related correspondence will specifically come from [email protected] or from a member of our talent team with an email ending in fusion92.com .
BE AWARE of emails coming from domains such as @ Fusion92recruit.com or others that are not specifically [email protected] . When in doubt, reach out to [email protected] to confirm if the communication in question is in fact from our team.