Digital Planning Supervisor

I. Job Summary | Major goals and objectives.

Media Now Interactive, a division of DotDash Meredith provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, Media Now Interactive offers a full suite of digital products and services as well a targeted integrated opportunities to efficiently and effectively reach audiences in select markets.

The Digital Planning Supervisor is responsible for development and presentation/positioning of accurate, well-researched, creative and cutting-edge media plans. The Digital Planning Supervisor is a client-facing role, as well as a leadership role that involves training and overseeing Digital Planners and Assistant Digital Planners. The supervisor will stay abreast of industry news and competitive sites. He/she will also thrive in an industry where clients need everything yesterday. 

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

25%

• Day-to-day support of digital sales team through development of media plans and decks for advertising proposals. Proposals must be accurate, creative, meet objectives, and submitted on time. 

25%

• Oversee and assign all Digital RFPs submitted in Salesforce.

• Troubleshoot any issues during the planning phase.

• Assist with onboarding and roll out of new media partners and ad products.

25%

• Provide sell through support by joining client calls

• Communicate directly with clients and agencies regarding campaign details. 

20%

• Works closely with digital marketing and integrated marketing on custom programs, both digital only and integrated with print. 

• Liaise between departments: ad operations, digital marketing, integrated marketing, sales, and finance. 

• Train and oversee Digital Media Planners.

• Train new Account Executives on media solutions and capabilities.

5%

• Analyze Salesforce trends to be incorporated into OmniPoint Planning & Buying – Recommended sites/targeting by target audience; Historical site costs & performance; Creative executions by industry; etc. 

• Assist with onboarding and roll out of new media partners and ad products 

• Assist with training new team members including media planners and sales

• All other duties as assigned. 

  
  

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

• Bachelors Degree in Business, Communications, Marketing or related field preferred (and/or equivalent, relevant work experience). 

Experience:

• 3 - 4 years minimum work experience preferred; ideal candidate will have 2 year minimum agency, publisher, or digital media company experience. 

• Management experience strongly preferred.

Specific Knowledge, Skills and Abilities:

• Strong written and verbal communication skills. 

• Must be outgoing, organized, efficient, team player and a strategic thinker. 

• Above average Excel and PowerPoint literacy proficiency. 

• Proficient in digital media tools such as Omniture, Nielsen @Plan, ComScore, etc. 

• Solutions oriented with a “can-do” attitude – someone who can think creatively and strategically, has strong interpersonal and organizational skills, and has an interest in digital media and learning about a multi-media brand. 

• Must be self-motivated and able to work independently as well as part of a team. 

• Ability to multi-task and efficiently manage time and priorities. 

% Travel Required (Approximate): 10%