Digital Specialist Paid Social

The Digital Specialist, Paid Social will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn and Tik Tok. In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.

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Responsibilities

• Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams. 
• Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
• Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
• Build monthly or quarterly reports ad present results to internal teams and/or clients.
• Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
• Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.

Qualifications

• 2+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.
• Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
• Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!Strong written and oral communication skills.
• An undeniable passion for digital marketing and the nonprofit space.
• An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
• A diverse perspective and a collaborative nature.
• An entrepreneurial and independent spirit.

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