Director, Demand Generation Marketing

At Passageways, Inc. dba OnBoard:

Responsibilities: 

• Leverage cluster and predictive modelling to develop ideal customer target market segments for effective strategizing. 
• Design and develop business go-to-market models and processes to deliver on business strategy through optimal systems and people development. 
• Develop and drive global marketing strategy for primary go-to-market segments in enterprise, commercial and nonprofit segments. 
• Conduct market research and competitive analysis through data mining to identify trends, market opportunities, or competitor performance. 
• Conduct financial modeling for global demand and revenue forecasting, and measure marketing return on investment across channels and campaigns. 
• Collect and analyze sales data to monitor and report business health against end-to-end reverse waterfall model and key business objectives. 
• Research products, services and current strategies to identify new opportunities and participate in defining product requirements based on market analysis to help inform product roadmap and pricing strategies. 
• Drive pricing analysis for new products and services launched. 
• Keep up to date with our audience’s preferences and proactively set digital marketing strategies using all necessary tools and multiple-sales-channel campaigns (e.g. website, emails, social media and blogs). 
• Own the buyer journey from start to end, develop key strategies that support buyers’ needs from learning the about the solution all the way through purchase. 
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience, ensure brand consistency, integrate and complement marketing strategies across multiple sales channels. 
• Communicate and collaborate with merchants, vendors, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations. 
• Direct optimal customer experiences across the buyer journey by deploying continuous process improvements by analyzing patterns across various data sources and designing A/B tests to improve existing practices. 
• Supervise all online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media and websites. 
• Build and direct an effective and competent demand generation team, with a key focus on training and personnel development. 
• Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using Adobe Graphics Creative Suite. 
• Identify, evaluate, and procure hardware or software for continuous business improvement, building data as a competency, and improving marketing campaign effectiveness. 
• Assist in the evaluation or negotiation of contracts with vendors or online partners. 
• Be self-motivated, confident, energetic and a team player. 

Requirements: 

• Master’s Degree in Business Administration and 3 years of experience in Market Research Analysis
• Coursework in Marketing Management, Strategic Management, Business and Marketing Analytics, Pricing Strategy and Analytics, Spreadsheet Modelling & Simulation, Database Management, Corporate Finance. 
• 3+ years of experience demand generation, new business development, digital marketing, business strategy, financial planning and business analytics. 
• 2 + years of experience in:
  • Project management;
  • Using and management of software and Database Management Systems (DBMS); Software or online sales-driven products (e.g. B2B SaaS/cloud products);
  • Using and managing CRM (e.g., Salesforce.com) and marketing automation systems (e.g., Marketo); and
  • Building and training effective teams, with a keen focus on personnel skill and competency development.