Director, eB2B Digital Marketing

The eBusiness-to-business (B2B) marketing field is rapidly evolving , quickly blurring the lines between brand and commercial objectives . Th e eB2B Digital Marketing Director will be at the forefront of developing growth beyond current trends in collaboration with integrated marketing experiences (IMX) , brands, bottlers , and customers. This role sits at the intersection of technology and business and is integral to implementing marketing solutions that boost user acquisition and adoption of eB2B products.

How You Will Make an Impact:

• Collaborate with key cross-functional partners across the Coca-Cola network to build breakthrough, customer-centric solutions that drive audience growth and user engagement .
• Create breakthrough ideas to make our marketing communications stand out in a digital world and allow our programs to flow downward through the sales funnel, connected to customer conversions .
• Partner on the UI development of the eB2B product and translate customer opportunities into digital engagements .
• Utilize digital tools ( email automation, display personalization, AI, loyalty, and retention ) to close the loop on services and transactions while continuing to drive business objectives .
• Influence the product development team by analyzing and implementing learnings from customer feedback to improve product-market fit.
• Analyze and understand customer opportunities and translate them into potential digital engagements .
• Support the development and execution of the long-term strategy and roadmap for eB2B marketing .

Must-Haves & Preferred Experience:

• Strong understanding of digital marketing, including digital program development, email marketing, mobile, SEO/SEM, and analytics .
• Strong communicator with the ability to effectively present complex ideas with confidence and clarity at all organizational levels .
• Expert at cross-team collaboration with the ability to effectively influence and facilitate decision-making at all levels .
• Thrives in a fast-paced and constantly evolving environment.
• eCommerce acumen with first-hand experience working in digital commerce.
• Expertise across a wide range of lead generation tactics and channels (paid media, SEO, social, Email/CRM, Affiliates) with experience driving campaign strategy and execution.
• Experience with Adobe Experience Manager, Marketo , and Salesforce; experience in Adobe Target is a plus.
• Experience with multi-touch attribution (MTA) models and A/B testing.
• A b asic understanding of lead scoring and nurturing methodologies .
• Experience leveraging Google Analytics or Adobe Analytics to mine for insights that will amplify growth .

Competencies:

• Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation , and rational risk-taking.
• Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Delivers Results: Focuses on the critical few objectives that add the most value to consistently deliver results that meet or exceed expectations.
• Imports and Exports Good Ideas: Relentlessly seeks , shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
• Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and reinforce the performance of others toward goal accomplishments.
• Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.
• Sets a Winning Example: Demonstrates integrity, including placing Company interests ahead of personal agendas; Makes sound decisions and follows through on them.
• Demonstrates passion for the Company and its products

Educational Requirements:

Bachelor's Degree Required

Professional Experience Requirements:

• Five or more years of digital marketing, media, and traditional marketing experience.
• Experience developing and executing digital and eCommerce marketing strategies and pla ns.

Skills:Leadership; Business Planning; Marketing Communications (MarCom); Shopper Marketing; Brand Strategy; Advertising; Demand Generation; organization; Competitor Analysis; Marketing Strategies; Product Planning; Project Management; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Profit and Loss (P&L) Management; Cross-Functional Integration