Director, Experiential Events

Director, Experiential Events 

Reports to: Sr Director of CRM/Automation/Experiential Events

Location:  Dallas, TX (Required)

LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company’s mission is to empower the world’s premium lifestyle creators to be as economically successful as possible.  Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers.  LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shop.  We are looking for a Director of Experiential Events to lead both our in person and digital brand building and business growth events team.

The Director of Experiential Events will collaborate with marketing, acquisition and agency colleagues as well as the brand team and partners to deliver elevated & luxurious IRL and digital experiences consistent with the LTK brand.  The ideal candidate is a forward-thinking leader with proven experience bringing live events and experiential activations to life.  We're looking for someone with a strong vision for event strategy, programming, budget management, team motivation, as well as experience creating strategic event opportunities with our brand partners.   Key candidates will have deep knowledge in creator commerce and/or high end fashion brand events as a whole.  Additionally, an ideal candidate should have proven success planning and managing multiple events simultaneously.    

Responsibilities 

• Lead event planning and execution efforts across LTK including strategy, programming, planning, budget management, and post event performance reporting.
• Support building event opportunities and partnerships between LTK and our brand partners.
• Develop field marketing support structure to regionalize LTK brand affinity and acquisition opportunities.  
• Ability to collaborate with video, content, social, creative & leadership teams to deliver extraordinary experiences with aggressive deadlines.
• Lead event technology efforts for in person and hybrid programming, including in-depth knowledge of full production process and audio-visual requirements
• Lead contract negotiation and support vendor relationships 
• Generate knowledgeable venue options and recommendations
• Provide guidance and direction on invitation strategy, materials & content 
• Manage & maintain event budgets
• Deliver post-event debrief/surveys and generate full loop feedback

Education, Work Experience, Skills

• A four-year degree is required
• 10+ years’ experience in event planning in a fast-paced professional fashion and/or creator/influencer industry preferred.  
• Lead, mentor & support a small team of exceptional events marketers 
• Eye on brand affinity growth & ROI
• Experience with CRM, webinar platforms, event planning software, Asana, excel, Periscope  & powerpoint preferred
• Curious mind-set with ability to pivot quickly