Director of Acquisition

Hi, we're Nuts.com!

Nuts.com is a self-funded, profitable, rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team.

We're changing the landscape of snacking on nuts, dried fruit, chocolate and more! We planted our roots in Newark, New Jersey during the Great Depression, selling premium nuts on Mulberry Street's open-air market. We've come quite a long way since then, taking our multi-generational family business online in 1999. Even after 95 years, we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

What's our team like? We're driven, collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

The role:

The Director of Acquisition will lead Nuts.com’s strategy and execution across all acquisition marketing channels, both digital and offline, with a focus on strengthening internal capabilities. This pivotal role requires a data-driven, performance-focused leader who can scale customer acquisition efficiently while overseeing a growing team. The ideal candidate will have deep expertise in performance marketing, with a proven ability to balance data insights, creative strategy, and team leadership.

This is a high-impact leadership role, reporting to the EVP of Growth & eCommerce, with responsibility for driving measurable growth and optimizing spend across all acquisition channels.

What you’ll do:

• Develop and Execute Acquisition Strategy: Responsible for developing the strategy and executing across all digital and offline acquisition channels, including paid social, SEM, display, affiliates, linear TV, CTV/OTT, radio, podcasts, and direct mail
• Optimize Performance: Drive media buying, channel allocation, and campaign strategy to maximize growth while maintaining efficient ROI
• Team Leadership: Assist with building, managing, and mentoring a growing in-house team of acquisition marketers; oversee agency and third-party relationships, ensuring alignment and accountability
• Creative Collaboration: Partner with internal creative teams and others to develop compelling, conversion-driven marketing assets
• Data-Driven Insights: Utilize data analytics and reporting to track performance, uncover opportunities, and inform strategic decision-making
• Test & Learn: Lead the development and execution of testing plans to optimize channel strategies, creative approaches, and audience targeting.
  
• Cross-Functional Collaboration: Work closely with the eCommerce, CRM, Creative, Analytics, and Product teams to align acquisition efforts with broader business goals
• Market Trends: Stay ahead of industry trends and competitive activity, incorporating new strategies and platforms into the acquisition mix
  

What you’ll bring:

• Experience: 8+ years in performance marketing, with a strong track record of scaling digital and offline acquisition efforts. Experience in direct-to-consumer (DTC) or eCommerce is a major plus
• Leadership Skills: Proven ability to build and lead high-performing teams, fostering a collaborative and results-driven culture
• Channel Expertise: Deep knowledge of digital platforms (Meta, Google Ads, TikTok, etc.) and offline channels (TV, Radio, Podcast)
• Analytical Mindset: Strong analytical skills, with experience in data analysis, reporting, and attribution
• Creative Eye: Ability to collaborate on creative development, ensuring assets align with both performance and brand goals
• Strategic Vision: Capable of seeing the big picture while managing details and execution across multiple channels
• Communication: Exceptional at presenting data and insights clearly to senior stakeholders

What we offer

• A high-growth and rewarding role in a foundationally strong and rapidly evolving business
• Annual Salary Range: $150,000 - $190,000 plus annual bonus
• Excellent benefits, including a 401K match
• Paid maternity, adoption and paternity leave
• A hybrid work environment in our state-of-the-art Jersey City office
• And all the Nuts.com snacks your heart desires + a 40% employee discount

EEO STATEMENT
Nuts.com is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.