Director of Admissions

Director of Admissions REPORTS TO:Head of School STATUS:Exempt/Salaried DIRECT REPORTS:Yes (1) – Admissions & Communications Lead BONUS:Bonus Eligible About BCA Bellevue Children’s Academy (Preschool-4) is a private school for children in Preschool through 4th grade. We offer an individualized curriculum with an emphasis on core academic subjects. Our students are academically advanced, working one to two grade levels ahead of state expectations. Our curriculum is set against international standards, not state standards, further preparing our children to be dynamic and advanced thinkers and learners. BCA is a member of the International Schools Partnership (ISP), a consortium of high performing international schools located across the globe. Purpose of Role The Director of Admissions is responsible for the planning, development, organization and ongoing operation of the admissions functions at Bellevue Children’s Academy. Reporting directly to the Head of School with a dotted line to the Regional Director of Admissions & Retention, the Director is the “public face of the school” for prospective and incoming families and serves as the school’s brand ambassador. The Director’s primary mission is to drive the admissions strategies that will ensure Bellevue Children’s Academy reach its development ambitions. The ideal candidate will be a data-driven decision maker, an experienced K-12 and/or admissions professional, and a creative leader in recruitment, retention, and communications. The Director should be a team player who has a warm collaborative nature, positive energy, sense of humor, possess superior organization and prioritization skills and is self-motivated in the completion of his/her work. She/he will have exceptional communication and interpersonal skills including outstanding writing and public speaking skills and the ability to interact comfortably with a variety of people. To be successful in this role the candidate will be responsible for leading the achievement of established student enrollment and retention targets for the school. With one (1) direct report, the Admissions and Communications Lead, this role will lead, support and partner with them to successfully ensure on-campus events, open houses, and relationship building with the community (sustaining and developing new ones), etc. This person will have a genuine empathy for prospective families and an awareness of the needs and sensitivities of parents, students, faculty, staff, and administrators. ISP Principles Begin with our children and students.Our children and students are at the heart of what we do. Simply, their success is our success. Well-being and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately. Treat everyone with care and respect.We look after one another, embrace similarities and differences and promote the well-being of self and others. Operate effectively.We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community. Learn continuously.Getting better is what drives us. We positively engage with personal and professional development and school improvement. Key Responsibilities Admissions · Serve as the main point of contact between the school and prospective families to ensure a strong relationship is built and maintained. · Track and report all admissions and enrollment data daily and weekly in our CRM, HubSpot, with a high level of attention to detail. · Engage prospective families to move them from Lead to Application stage: o Provide information, answer questions, and discuss academic interest with applicants o Persuade prospective families to consider alternative campuses/programs when spacing is limited/full o Timely, personalized outreach and follow-ups to all inquiries at every stage · Administer school enrollment from lead to enrollment by monitoring and organizing applications, reviewing, and communicating within a timely manner · Assist families in completion of the admissions process · Review and evaluate applications to ensure academic requirement and prerequisites have been met · Provide advice and guidance for prospective families that may not meet the current years admissions requirements · Evaluate the admissions pipeline and focus on improving conversion within each stage, understanding, and enhancing areas of improvement and communicating them to Head of School and Regional Head of Admissions · Compile information required to maintain manual and electronic documents of students · School Tours/Open House/Admissions Events: ensure school environment and surroundings meet the standards of ISP · Engage with current and prospective families throughout the school year to determine detractors Marketing · Create content and campaigns that evoke emotion and create a stronger connection to BCA with the objective of attracting new and nurturing existing students and families · Pitch, write and edit content for the BCA website, emails, social media channels, publications, videos, and other mediums, prioritizing SEO and shareability, to showcase the school’s narrative, community impact, core values and promises, and inspiring success stories · Manage and elevate the BCA brand by cultivating relationships with key stakeholders—including teachers, administrators, students, and parents—and building internal processes that allow for the identification of effective storytelling opportunities · Leverage content across multiple paid and owned channels for different audience segments, always making the most of the team’s efforts · Repurpose and vet existing assets to ensure content is digital-first in nature and aligned with current messaging, priority areas and BCA values · Identify and define new ways to attract different audiences, while evaluating and improving on digital content and campaigns · Regularly and consistently use digital analytics to inform and enhance content planning and development Other Responsibilities: · Manages the admissions and enrollment processes across both schools ensuring that all key parental touch points deliver our messages consistently, clearly and at a high standard at all times · Works collaboratively with the SLT and regional team to develop and implement a growth strategy and tactical business development plan that ensures attraction, recruitment, and retention of students · Links all departments across the school, ensuring that academic, administration and communications teams work seamlessly, communicating the same message as lead by the SLT · Has shared responsibility with SLT to ensure seamless Parent/Student Journeys through setting relevant policy, procedures, quality standards, customer service standards, and ensuring their delivery to all prospective students, applicants, and their influencers · Works closely with the school and regional Admissions and teams to ensure optimal efficiency and results in the student enrollment cycle and that the customer service experience is exceptional at all points within the process. · Owns all admissions-related data management and reporting responsibilities, ensuring clean, accurate and complete information at all times. · Oversees event organization and implementation, delegating coordination duties as appropriate and ensuring high-quality execution Knowledge, Skills & Abilities · Ability to anticipate potential needs and to the school and provide creative, imaginative solutions · Proven track record in innovation and taking the initiative in making things happen · Strong relationship management skills across all levels within the school and regional team · Experience using database/CRM tools (knowledge of HubSpot is a plus) · Excellent phone etiquette, written, presentation and in-person communication skills · Demonstrated experience in providing high quality virtual and face-to-face services to families/students/vendors · Proficiency in Microsoft Word, Excel, Outlook, etc. · Familiarity with the use of CRM databases to manage prospects, leads and customers; HubSpot preferred · Strong organizational skills and attention to detail · Reliable, dependable, professional and can maintain confidentiality · Proven ability to work independently and in a team · Excellent interpersonal skills · Positive attitude and team player · Knowledge of multiple graphic and admission tools Qualifications and Experience · Bachelor’s degree or a combination of education and experience · 5+ years’ experience in admissions and/or relevant environment · Current CRM experience – preferably HubSpot · Ability to serve as a Brand Ambassador · Experience in a School or Private school sector ISP Leadership Competencies You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do. • Collaboration.Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities. • Learning & Getting Better.Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth. • Innovation Leadership.Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion. • Outcome driven.Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs. • Resilience.Can deal with setbacks and challenges calmly and effectively. • Community Focus.Is committed to meeting and exceeding the needs and expectations of our students and their families. • Integrity & Ethical Management.Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles. • Leading & Inspiring Others.Supports, encourages and inspires students, colleagues and teams so that they give their best. • Understanding People.Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation. • Influencing & Communication.Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication. • Agile.Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity. • Strategic, Commercial & Financial Awareness.Has the ability to apply understanding of the business and industry to improve effectiveness and profitability. • Planning & Decision Making.Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome. • Diversity & Equity.Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively. E-Verify Participation:BCA & ISP U.S. participates in E-Verify and will provide the Federal Government with your form I-9 information to confirm that you are authorized to work in the U.S. BCA & ISP Commitment to Safeguarding Principles BCA and ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. BCA & ISP Commitment to Diversity, Inclusion and Belonging BCA & ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply. Job Type: Full-time Pay: $80,000.00 - $90,000.00 per year Benefits: • 401(k) • Dental insurance • Health insurance • Paid time off • Retirement plan • Vision insurance Ability to Commute: • Bellevue, WA 98007 (Required) Ability to Relocate: • Bellevue, WA 98007: Relocate before starting work (Required) Work Location: In person