Director of Analyst Relations

The Director of Industry Analyst Relations is responsible for the strategy and implementation of the industry analyst relations program, cultivating strategic relationships and creating mindshare with key analysts through education, customer references, and two-way communication around key product updates. This leader plays a critical role in GitLab achieving its long-term growth vision by helping to shape analyst perceptions of the outcomes we enable customers to achieve and how we serve customers in ways other companies can’t. The Director of Industry Analyst Relations collaborates closely with Product Marketing, Product Management, and key executives. This is an independent contributor role reporting to the Senior Director of Corporate Communications.

Strategy

• Develop, execute, and manage the company’s industry analyst relations strategy and plan to support measurable business objectives.
• Establish key KPIs, strategy, and industry benchmarks to position GitLab as a leader across markets and in industry analyst reports, hype cycles and through inbound inquiries.
• Drive alignment with sales, marketing, and product teams to maximize program impact.
• Create and nurture strong, positive and collaborative relationships with industry analysts, technology influencers, and thought leaders, serving as a key, centralized contact point.
• Establish and maintain regular communication with analysts and influencers via multiple channels, which you will develop, to engage and educate these audiences on GitLab’s strategy, roadmap, and product updates.

Operations

• Manage all AR operations, including rationalizing agreements and budgets to support consistent analyst strategy days, quarterly briefings, inbound and outbound inquiries, and research requests. Ensure that contracted services are fully utilized.
• Plan, schedule, and manage analyst program activities such as participation in analyst research, conferences, advisory events, demos, briefings, inquiries, and reporting.
• Prioritize and manage incoming analyst requests for information, research support, research review, customer references, and event speakers.
• Respond to, serve, and manage internal requests for industry analyst interactions, publications, research, events support and other requests.
• Monitor competitive coverage by industry analysts to support product and product marketing leaders’ refinement of product and market positioning, and educate internal audiences on the evolving technology landscape.
• Ensure analyst advice is communicated to key internal stakeholders and that assets mentioning GitLab are leveraged appropriately to help build market awareness, drive demand, and enable the selling process.

Gartner Peer Insights

• Develop and manage a Gartner Peer Insights center of excellence in partnership with product and product marketing, customer advocacy, sales, and community leadership.

What You Have

• 15+ years of in-house analyst relations experience, with progressive experience operating at a director level at a public company.
• Prior experience working with industry analysts at a high-growth B2B SaaS enterprise software and services company and deep industry knowledge of open core tenants, cloud services and platforms, cybersecurity, observability, and AI / machine learning required.
• Experience securing a first time position or significantly improving a company’s position in a key analyst vendor report
• Understanding of how to build and maintain relationships with key influencers, leading industry analysts, and analyst firms
• Prior, significant experience working with and presenting to senior executives
• Experience negotiating contracts with analyst firms
• Excellent project and time management skills
• Proven clear and effective communication with technical and business leaders at all levels within large enterprises and across product, product marketing, and sales organizations
• Ability to travel to GitLab events and industry tradeshows and conferences (up to 20%)

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

• Qualified candidates will be invited to schedule a screening call with one of our Global Recruiters.
• Candidates then may be offered a 30 minute interview with our Senior Director, Corporate Communications.
• Next, candidates will be invited to schedule an interview with the VP of Product Marketing. 
• Candidates will then be invited to schedule interviews with key team members from relevant company departments that the role will work with closely.
• Final interviews will be conducted with our VP of Global Corporate Communications. 

Successful candidates will subsequently be made an offer via video, phone, or email.

Additional details about our process can be found on our hiring page.

The culture here at GitLab is something we’re incredibly proud of. Because GitLabbers are currently located in over 51 different countries, you’ll spend your time collaborating with kind, talented, and motivated colleagues from across the globe. Some of the benefits you’ll be entitled to vary by the region or country you’re in. However, all GitLabbers are fully remote and receive a “no ask, must tell” paid-time-off policy, where we don’t count the number of days you take off annually. You can work incredibly flexible hours, enabled by our asynchronous approach to communication. We’ll also help you set up your home office environment, pay for your membership to a co-working space, and contribute to the travel costs associated with meeting other GitLab employees across the world.

Also, every year or so, we’ll invite you to our Contribute event.

• • Benefits to support your health, finances, and well-being
  • All remote, asynchronous work environment
  • Flexible Paid Time Off
  • Team Member Resource Groups
  • Equity Compensation & Employee Stock Purchase Plan
  • Growth and development budget 
  • Parental leave 
  • Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.