Director of Brand Marketing

CreatorIQ has earned the title of best companies to work for in multiple programs including BuiltIn LA and NY, was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions, and recognized by G2 as a Leader, Best Customer Relationship, G2 Top 100 Fastest-Growing Products and rated 5 stars on Influencer MarketingHub.  We operate in a flexible work model that combines both in-person and remote work to boost collaboration, enhance innovation and adapt to individual work styles.

Be a Part of Our Dynamic Team and Transform the Industry Together!

Director of Brand Marketing

The Director of Brand Marketing is responsible for increasing market and brand awareness of CreatorIQ and driving all relevant programming. They will own front-line programs and channels, including PR strategy and execution, partner and customer marketing, owned digital properties (CreatorIQ.com, social, executive social profiles), and brand management. The Director of Brand will work closely with executive leadership to refine and amplify CreatorIQ’s brand, view on the market, and value propositions to our key stakeholders, with a focus on customer-value first. The Director of Brand Marketing will have a passion for creator-led marketing and a strong understanding of the industry. This position will report to the SVP, Marketing. 

What you will do: 

• Develop and operationalize ongoing efforts to increase market and brand awareness across core ICPs – drive all relevant programming, including but not limited to: content, press, events, speaking opportunities, awards
• Own CreatorIQ.com, drive content, design and optimization to create a high-value destination for our customers, prospects, partners and the market
• Lead our social and new media team to increase share of voice and drive scaled engagement across core audiences
• Operationalize customer marketing efforts, expanding our customer story library, relationships and network; drive client inclusion in press coverage, earned speaking events, award submissions, reviews and more
• Build and nurture a growing community of decision makers in creator-led marketing, establishing relationships with up-and-coming influencer marketing leaders
• Collaborate with the marketing team to develop and execute integrated marketing campaigns, ensuring that awareness is a consistent overlay / precursor across all campaigns and themes
• Work with SVP, Marketing to inform, develop, refine and amplify CIQ’s point of view on the market, the narrative, vision, strategic differentiators and value propositions to our key stakeholders (internal and external)
• Own and manage the budget and resources needed, own reporting on effectiveness of all awareness activities, work to build out internal (and external) team and function area overtime (social/new media, PR, creative services, customer marketing, community)

Who you are and what you’ll need for this position:

• 7+ years of experience in brand marketing or community management, preferably in influencer marketing, B2B marketing SaaS, or related field
• Proven track record of developing and executing successful brand awareness programs
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders
• Experience managing a team and working with cross-functional teams
• Ability to think strategically and analytically, with a data-driven approach to decision-making
• Passion for creator-led marketing and a strong understanding of the industry
• Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.

Who we are:

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Our Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. Amazon, AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Logitech, Nestle, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.  CreatorIQ is a global company headquartered in Los Angeles with offices in San Francisco, London, and Ukraine.

At CreatorIQ, we believe that diversity is the key to unlocking our full potential. We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being client-focused, putting team members first, leading with empathy, ensuring a no jerks policy, and staying focused on what's important, we create a synergistic atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

Compensation, Benefits and Beyond:

We understand that a comprehensive benefits package plays a significant role in your overall compensation. To gain more insight into the various components of our total compensation, we invite you to review our benefits and perks. 

Salary Range: $134,000 - $168,000