Director of Demand Generation

Our Marketing team is expanding and we’re excited to bring on a Director of Demand Generation to take ownership of developing and executing strategies that drive pipeline growth. In this role you’ll work closely with the CMO and lead a skilled high-potential team focused on engaging prospects at the earliest stages of their journey creating a strong foundation for long-term success and sales impact.

In particular you will:

• Lead strategic demand generation initiatives: Define execute and continuously optimize multi-channel marketing campaigns (including email paid media content syndication webinars and more) to drive brand awareness lead acquisition and sales pipeline growth.

• Optimize marketing automation systems: Oversee the selection implementation and optimization of a marketing automation platform (e.g. Marketo HubSpot) to segment audiences deliver personalized campaigns automate lead scoring and track performance through comprehensive data analysis and reporting.

• Develop targeted nurture programs: Create and manage end-to-end lead nurturing strategies to engage prospects accelerate pipeline movement and improve conversion and win rates ensuring a seamless transition between marketing and sales.

• Develop process for multi-touch attribution: Partner with RevOps to design and implement a multi-touch attribution model ensuring that marketing efforts are effectively measured and aligned with sales outcomes facilitating data-driven decision-making.

• Align sales and marketing for revenue impact: Work closely with sales and marketing leadership to ensure alignment on lead quality timely follow-up strategies and continuous feedback loops that optimize pipeline velocity and drive toward shared revenue targets.

• Build and mentor a high-performing team: Develop coach and scale the Demand Generation team fostering a culture of accountability creativity and results-driven performance.

Why it’s great:

• You'll have a direct impact on OfferFit’s revenue growth leading a critical function that sits at the intersection of marketing sales and RevOps. This is a high-visibility role with the potential to shape the future of the company’s go-to-market strategies.

• OfferFit is at the forefront of AI decisioning technology providing a unique opportunity to work with cutting-edge solutions that are transforming the way businesses approach customer engagement and marketing.

• You'll be joining a fast-paced collaborative environment that values innovation learning and continuous improvement.

Who's a fit?

• SaaS Extraordinaire: you’ve spent time in your driving demand and marketing SaaS products (MarTech or adjacent industries a plus)!

• Problem solver: you recognize patterns synthesize information and come up with creative simple and practical solutions

• Structured and organized: you can structure a plan align stakeholders and see it through to execution

• Collaborative and empathetic partner: you work well with internal stakeholders understanding their needs and building solutions that match

• Clear communicator: you are able to express yourself clearly and persuasively both in writing and speech

• Entrepreneurial: you proactively identify opportunities and risks work around obstacles and always seek creative ways to improve processes and outcomes

Additional Requirements:

• Up to 10-15% travel for company-wide quarterly gatherings team offsite workshops customer meetings and industry-related events

• Ability to primarily overlap with North America time zones

• Strong fluency in English both written and verbal

The base salary range for this position in the United States is $193000-$233000 per year plus eligibility for additional bonus ranging $29000-$35000; Eligibility for an additional end of year performance bonus commissions (when applicable) and/or equity options may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits depending on the position offered.  Please note that we adjust compensation for non–US countries using a relative cost of labor adjustment between the US and your country of residence.  Applicants should apply via OfferFit’s internal or external careers site.

Company Benefits and Perks

• Generous PTO (starting at 25 days PTO per year) and Parental Leave policy (12 weeks paid)

• 100% remote work environment with flexible hours

• Quarterly gatherings where we meet in person in a different city to work together bond as a team and celebrate our progress

• Weekly team events (lunch and learns trivia virtual escape rooms town hall and team health “barometer” meetings)

• Ability to learn and develop from an experienced leadership team (ex-Amazon McKinsey BCG and IBM among others) who are focused on building a talented diverse and inclusive team

• Dedication to building a strong culture (e.g. team resource groups weekly recognitions major life event celebrations mental health/sustainability days off etc.)

• [US Only] Competitive benefits (major medical vision dental and LTD) and 401K matching program