Director of Economy and Analytics

We are looking for a strategic, analytical, and hands-on Director of Economy & Analytics to lead the future of data and economy innovation across our loyalty platform. In this role, you’ll serve as both a visionary leader and active contributor, driving loyalty economy design, advanced analytics, and data strategy while mentoring a high-performing team of BI professionals. You’ll work cross-functionally to unlock deeper player engagement and loyalty through data-driven decisions that shape our business. Duties and Responsibilities • Develop and lead the business intelligence and economy strategy and vision for the playAWARDS division, ensuring alignment with overall company-wide goals and objectives. • Own and execute the annual BI roadmap, incorporating advanced analytics, predictive modeling, and machine learning to drive innovation and insight. • Oversee the design and implementation of scalable data infrastructure and champion data quality, accuracy, and accessibility across platforms and tools. • Serve as a thought leader in loyalty economy design, player segmentation, A/B testing, and analytics innovation across the organization. • Define and maintain the health and sustainability of the myVIP loyalty economy, including Loyalty Point earnings/spend, reward pricing, tier progression systems, and fraud mitigation. • Oversee–and when necessary, directly contribute to–the development of dashboards, reporting, and deep-dive analyses to monitor player behavior, loyalty engagement, and program performance. • Develop and standardize key performance indicators (KPIs) and success metrics to track business performance across functions. • Prepare and deliver high-level presentations of actionable insights and data-driven recommendations to playAWARDS leadership and executive teams. • Direct the planning, execution, and evaluation of A/B tests and other experiments to assess the impact of different loyalty features, economy changes, and promotional activities. • Direct the development and application of machine learning models and advanced analytics in partnership with data scientists. • Collaborate cross-functionally with product, marketing, game teams, and reward partners to align data insights with strategic goals. • Translate complex business challenges into actionable analyses and clear, strategic recommendations. • Lead, mentor, and develop a team of analysts and data scientists/economists, cultivating a high-performing, data-driven culture. • Manage project prioritization, resource allocation, timelines, and budgets for BI and economy functions.Requirements • Bachelor’s degree in business, information systems, data science, economics, statistics, analytics, or equivalent practical experience • 5+ years of prior experience in business intelligence/data science, with a demonstrated ability to scale, manage, and mentor high-performing BI teams. • Proven leadership experience at the director level, with experience driving strategy and influencing stakeholders across departments. • Strong strategic vision and problem-solving skills, with an ability to align BI strategies to overall business objectives • Detail-oriented, analytical, and inquisitive, with a focus on precision and actionable insights. • Advanced proficiency in SQL, Excel, and BI tools (e.g., Tableau, Sisense). • Deep understanding of A/B testing frameworks, modeling, statistical rigor, and experimentation best practices. • Excellent verbal and written communication skills, project management skills, and a capacity to influence and collaborate across all levels of the organization. • Self-motivated & analytical with the ability to work in a collaborative, agile team environment with aggressive deadlines and multiple priorities. • Experience managing virtual economies or loyalty systems, preferably within mobile games, casino/hospitality, or other consumer-facing industries, is strongly preferred.Benefits and Perks • 100% health premium coverage for you and your dependents • 401K match and Restricted stock units • Flexible vacation policy • Employee-driven entertainment, happy hours, and team-building events • Snacks and drinks are available in the kitchen • Casual work environmentAbout PLAYSTUDIOS PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. California Residents:Please review our California HR Data Privacy Policy for information about our data practices.