Director of Integrated Marketing (remote)

Appfire is looking for an experienced Director of Integrated Marketing to join our fast-growing team. The director of Integrated Marketing will be responsible for defining the strategy and managing the programs in all digital marketing channels. Collaborating closely with cross-functional teams across channel management, product and marketing to understand our GTM strategy, you’ll innovate, develop, and execute effective marketing strategies that align with business objectives. If you think outside of the box, have a history of success leading digital marketing, and get excited by the idea of creating high-impact programs that drive revenue growth, we want to hear from you!

What You Will Do

• Oversee the planning and execution of all integrated marketing campaigns across multiple channels, including digital, email, paid advertising, paid social, and content syndication.
• Manage both paid and organic growth marketing channels, optimizing performance to maximize return while staying ahead of industry trends.
• Take ownership of achieving agreed-upon growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals.
• Improve engagement and conversion metrics throughout the customer lifecycle and across multiple channels.
• Effectively manage digital advertising budget, working with an outside agency and  in-house team to ensure optimal ROI. 
• Own the email nurture strategy to ensure that prospects, customers and partners keep Appfire top-of-mind when buying opportunities arise.
• Monitor program results and make refinements where necessary.
• Test ABM strategies with key audiences to support specific growth opportunities.
• Identify new advertising and promotional opportunities and negotiate with vendors of these programs.
• Stay current with industry trends, best practices, and emerging technologies in demand generation, marketing automation, and digital marketing.
• Collaborate closely with channel marketing, product marketing, content marketing and the sales/marketing/revOps operations teams to ensure alignment and maximize campaign effectiveness.
• Lead and mentor a high-performing team. 

What We Would Like to See

• 10+ years digital/integrated marketing experience, with a track record of creating engaging marketing programs and campaigns that drive increased revenue and achieve business results
• 5+ years of direct management experience
• 5+ years of marketing at a B2B software company or SaaS business.
• Experience building, executing and scaling complex marketing programs, including overseeing the end-to-end strategy and coordinating the successful launch across multiple channels and/or audiences
• Experience driving direction and alignment of cross-functional teams
• Excellent communication skills, and the ability to interact with senior-level management, internally and externally
• Highly-organized and detail-oriented team player and leader 
• Creative thinker with an infinity around testing and experimenting with a strong balance of risk management and measurement to drive decisions
• Strong analytical skills and experience in segmentation, testing, targeting, and experience building multi-channel marketing programs and reporting on the results.
• Natural drive for innovation and creative problem-solving.
• Location within Eastern Time (EST) or willingness to work EST hours on a daily basis

What We Offer

• Every Appfire employee is eligible for company equity
• 10 paid holidays + Flexible PTO – no set number of days that you must take in a year
• 100% company-paid health insurance
• 50/50 split dental and vision insurance
• Flexible Spending Accounts
• Mobile phone and Internet stipend 
• 401(k) Matching Component

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