Job Description
The Director of Marketing will be responsible for developing and executing innovative marketing strategies that drive growth, brand recognition, and business development for Loyal Source Government Solutions. This position requires a creative and strategic thinker with a deep understanding of marketing principles, communication strategies, government contracting, and industry trends.
QUALIFICATIONS
EDUCATION/CERTIFICATION:
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred).
EXPERIENCE REQUIRED:
• 7+ years of experience in marketing and/or communications, with a focus on government contracting or B2B services.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, including SEO, SEM, content marketing, and social media.
• Excellent written and verbal communication skills.
• Proficient in marketing analytics and reporting tools.
• Ability to think strategically and creatively, while also paying attention to detail.
• Strong leadership and team management skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
• Develop and implement comprehensive marketing strategies to support the company's business goals and objectives.
• Lead the creation and execution of multi-channel marketing campaigns, including digital, print, events, and social media.
• Oversee the development of marketing materials, including brochures, presentations, proposals, website content, and press releases.
• Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
• Collaborate with the business development team to support proposal development and capture efforts.
• Manage the company's online presence, including website maintenance and social media engagement.
• Measure and report on the effectiveness of marketing campaigns, using data and analytics to inform decision-making.
• Build and maintain relationships with key stakeholders, including clients, partners, and industry influencers.
• Stay up-to-date with the latest marketing trends, technologies, and best practices.
• Mentor and develop the marketing team, fostering a culture of creativity, innovation, and continuous improvement.
• Develop needed communications materials to include internal communications, press releases, social media content, and other client communication responses.
• Develop and maintain relationships with media outlets.
Loyal Source is an Orlando-based workforce solutions provider dedicated to delivering elite services worldwide. With a focus in government healthcare, technical and support services, engineering, and travel healthcare, Loyal Source provides exceptional custom solutions to both private enterprise and government agencies. Loyal Source is a military friendly employer and proud partner of the Military Spouse Employment Partnership program.
For more information go to our website www.loyalsource.com and follow us on LinkedIn, Facebook & Twitter for other positions currently open.
Loyal Source does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.