Director of Marketing - De Novo & Service Line

Overview: Join SALT Dental Partners and be part of a dynamic team dedicated to revolutionizing the dental industry through innovative marketing strategies and exceptional patient experiences. Since our doors opened in 2019, our mission has been to help specialty dental providers grow their practices. SALT is creating a vast network of like-minded dental specialists throughout the country. At SALT, we provide comprehensive support services, allowing dental specialists to focus on delivering exceptional care. Position Overview: We are seeking an experienced and proactive Director to lead the marketing efforts for de novo practice launches and new service line additions within our growing Dental Support Organization (DSO). This role is responsible for creating and executing strategic marketing plans that drive internal referral generation for new services and external lead generation for new practices. You will collaborate cross-functionally with clinical leadership, operations, and digital marketing specialists, while also being hands-on in the creation of marketing assets (primarily using Canva and internal Graphic Design resources). The ideal candidate is both strategic and execution-focused, with a proven track record of standing up new business units and building demand from the ground up.Responsibilities: Strategic Planning & Execution • Develop and manage go-to-market strategies for de novo practice launches and new service lines. • Conduct market research to identify growth opportunities, target audiences, and competitive positioning. • Create and manage detailed marketing plans with timelines, KPIs, and budgets for each initiative. • Align marketing efforts with clinical and operational leadership to ensure unified messaging and execution. De Novo Marketing (External Lead Generation) • Oversee the full lifecycle of new practice marketing: pre-launch awareness, grand opening campaigns, and post-launch optimization. • Partner with digital marketing specialists to drive new patient acquisition through paid search, SEO, and social media. • Create location-specific campaigns that resonate with local markets. Service Line Marketing (Internal Referral Generation) • Design campaigns to educate and engage existing patient bases about new services. • Collaborate with internal teams to generate referrals and increase utilization of newly added services. Creative Development • Create marketing collateral, including flyers, social posts, email graphics, in-office signage, etc. • Manage the review and approval process to ensure brand consistency and compliance. Project Management & Collaboration • Act as the central coordinator for marketing activities across departments, ensuring timelines and deliverables are met. • Regularly report performance metrics and adjust strategies based on data and feedback.Qualifications: • Bachelor’s degree in Marketing, Communications, Business, or a related field. • 5+ years of experience in a marketing role, ideally within healthcare, dental, multi-site operations, or a growth-stage organization. • Demonstrated experience launching new locations or service lines and driving measurable growth. • Strong understanding of both B2C lead generation and internal engagement strategies. • Proficiency in Canva; capable of producing professional-level marketing assets. • Familiarity with digital marketing channels (paid media, email, social, etc.) and how to leverage them strategically. • Excellent project management and organizational skills; able to manage multiple initiatives simultaneously. • Strong communication and interpersonal skills; ability to influence stakeholders and collaborate across teams. SALT Dental Partners offers a competitive salary and benefits package, including health insurance, retirement plan, and paid time off in order to attract, develop, and retain our employees. SALT Dental Partners offers equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity, and gender expression, or any other legally protected status. Recruiting firms may not submit candidate resumes via e-mail. Recruiters are directed to contact one of our Human Resources representatives [email protected] current vacancies. For more information on our career opportunities and benefits, please connect with us [email protected].