Director of Marketing

Description: About Us: Watters International Realty is one of Texas’ leading real estate companies and a seven-time Inc. 5000 award recipient. We’re on a mission to redefine what’s possible in residential real estate — and we’re growing. With $10M+ in annual revenue and ambitious expansion plans, we are seeking a Director of Marketing to help take us to the next level. About the Role: As our first-ever Director of Marketing, you will build and lead a lean, high-performance marketing team responsible for generating qualified leads, driving brand growth, and supporting revenue targets. You will manage internal staff, contractors, and agency partners — while also rolling up your sleeves to execute high-impact marketing campaigns. You will report directly to the CEO and collaborate closely with sales leadership and the executive team to align marketing with business objectives. This is both a strategic and hands-on role — ideal for a proven player-coach who thrives in entrepreneurial environments. Key Responsibilities: Marketing Strategy & Leadership • Develop and own the company-wide marketing strategy aligned to revenue goals. • Build, lead, and develop a small team of marketing staff, contractors, and agencies. • Establish a modern marketing tech stack to drive efficiency and performance. Pipeline & Revenue Impact • Drive marketing-sourced pipeline and revenue growth. • Partner with Sales to optimize lead generation, qualification, and conversion. • Continuously improve funnel performance through data-driven experimentation. Channel & Campaign Management • Oversee omnichannel marketing execution: • Digital: SEO/SEM, paid media, social, email, website • Traditional: direct mail, OTT, mass media • Content: video, blog, landing pages • Manage creative development and brand consistency across all channels. • Evaluate and manage relationships with agencies and external partners. Analytics & Optimization • Define KPIs and marketing performance dashboards. • Monitor, analyze, and optimize campaign and channel performance. • Provide regular reporting to leadership on marketing impact. Team & Culture Building • Foster a culture of accountability, creativity, and continuous learning within the marketing team. • Hire and mentor marketing talent as the company scales. What Success Looks Like: • A scalable marketing engine that consistently generates qualified leads and supports sales conversion. • Strong brand presence in target markets. • Tight alignment between marketing, sales, and executive leadership. • Measurable, data-driven marketing performance that supports revenue growth goals.Requirements: Qualifications: • 10+ years of marketing leadership experience, with a proven track record of driving pipeline and revenue growth. • Experience managing a small internal team plus contractors/agencies. • Strong understanding of modern marketing best practices across digital and traditional channels. • Highly analytical and data-driven, with a bias for action and results. • Ability to operate strategically while being hands-on when needed (player-coach mindset). • Excellent project management, leadership, and communication skills. • Experience in real estate, professional services, or high-growth entrepreneurial environments is a plus. Why Join Us:You’ll play a pivotal leadership role in a fast-growing, entrepreneurial company — with direct access to the CEO and leadership team. You’ll have the opportunity to build a high-performing marketing function from the ground up and help scale the company from $10M to $20M+ and beyond. Compensation:$95,000 - $125,000 per year (DOE) • Performance bonus potential based on pipeline/revenue impact We are an equal opportunity employer and welcome candidates from all backgrounds to apply.Ready to help build the future of real estate marketing? Apply today! Schedule: • 8 hour shift • Monday to Friday • On call • Weekends as needed Work Location: In person