Director of New Business - Consumer

POSITION OVERVIEW

The GREY New Business team seeks a dynamic Director of New Business to join our agile, high-performing group. This team is responsible for cultivating new growth opportunities for the agency. As the Director of New Business, you will collaborate with existing client partners while actively seeking out and engaging new client opportunities for our renowned team. We are in search of a motivated and seasoned individual to spearhead and execute the day-to-day operations of our consumer brand business development efforts. This pivotal role will garner significant visibility at the highest levels of GREY and necessitates collaborative work across diverse teams. Reporting to the Group Director of New Business, this position will be instrumental in driving purposeful growth and business development for our New York headquarters, resulting in substantial revenue for the agency.

KEY RESPONSIBILITIES

• Lead mid-to-large size new business pitches from inception to completion, including strategy development, story crafting, and presentation delivery for the consumer practice.
• Ensure pitch team is well-versed in relevant brand backgrounds and lead discussions on winning strategies aligned with client engagement objectives.
• Provide strategic guidance and constructive feedback throughout the pitch process, ensuring exceptional quality in content and design execution.
• Foster collaboration across disciplines, agencies, and markets to deliver winning outcomes.
• Stay abreast of industry trends, product categories, and market dynamics to inform agency leadership and pitch strategies effectively.
• Collaborate with the Head of New Business to develop an annual new business strategy aligned with consumer portfolio analysis and competitive positioning.
• Educate the NY Studio on agency capabilities, positioning, and consumer-focused approach.
• Mentor and develop talent within the New Business team, promoting equity, growth, and innovation.
• Cultivate strong relationships across various disciplines and business areas within the organization.
• Identify opportunities for business growth, develop strong business cases, and champion agency growth initiatives.
• Supervise and provide guidance to team members, including oversight of the Coordinator.
• SUCCESS CRITERIA (1-year from now)
  • Independently manage and lead 3+ mid-to-large pitches simultaneously.
  • Establish yourself as a highly valued thought leader for consumer New Business needs.
  • Identify and pursue 3-5 proactive opportunities for growth, contributing to double-digit revenue growth.
  • Deliver tangible impacts in pitches resulting in successful wins.

WHAT YOU WILL NEED

• 8+ years of experience in Business Development roles within reputable agencies.
• Strong understanding of marketing function and CMO/Director-level decision-making processes.
• Excellent communication skills with a knack for delivering persuasive presentations.
• Demonstrated ability in abstract thinking, trend-spotting, and understanding human behavior.
• Exceptional leadership, strategic planning, and time management abilities.

The base salary for this position at the time of this posting may range from $160,000 to $190,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

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