Director of Product-Led Growth Marketing

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 1.3 million generous donors, we’ve helped 60,000 nonprofits and places of worship raise more than $4 billion. Together, they’re changing their world with kindness and generosity.   

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters. 

Come make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

Director of Product-Led Growth Marketing  
 
Givelify has bootstrapped itself to rapid growth while disrupting the status quo and highly challenging bank-rolled players. We are looking for a Director of Product-Led Growth marketing to join our virtual team. If you are a seasoned product-led growth marketer, who has implemented successful PLG campaigns to create traffic and demand for category-defining B2B SaaS products, and the challenge of scaling digital marketing at a high-performing Fintech-For-Good company sounds exciting, we would love to talk to you!  
   
We use human-centered design, jobs-to-be-done, and data, to innovate, and develop products and experiences that inspire kindness & generosity; thereby empowering nonprofits, and places of worship to put more good into the world. You will own the success of getting clients to successfully raise funds using Givelify with our products and experiences.  
   
About your role:

This role presents an amazing opportunity to put a world-class product-led marketing strategy and processes in place. You will gain high visibility with Givelify marketing leadership by delivering compelling search-based programs and content to engage prospects and customers and help them raise funds through Givelify.    

The Director of Product-led Growth Marketing reports to the VP of Marketing, and will:  

• Lead a cross-department function driving product and marketing projects to growth hack web traffic, lead generation, and product sign-up flows   
• Reverse engineer a revenue goal into a robust marketing plan with a mix of programs and channels initiatives that can predictably drive revenue for Givelify 
• Establish a set of KPIs aligned with product, marketing, and sales to ensure marketing drives predictable demand 
• Lead and champion SEO and SEM to make Givelify the top searched results for online giving and to own the online giving category 
• Create and manage a product roadmap of search experience products to draw new prospective customers to Givelify using search-optimized strategies  
• Leverage data and insights from the Givelify databases to create search honeypots that draw organic traffic to the website and convert traffic to qualified leads 
• Optimize product experiences such as the Givelify online giving application (OGA) to draw new traffic to the site
• Guide a product team that generates a steady, growing stream of traffic and leads each week 
• Track, monitor, and report key performance metrics, so we see what works 
• Prepare and present regular reports to the management team on the strategy, plans, and performance of the various marketing initiatives and campaigns and make recommendations for optimizing 
• Develop a comprehensive SEO strategy to perfect the digital content (blogs, ebooks, videos, etc.) to grow our digital footprint for organic traffic 
• Create and constantly improve processes that drive and perfect marketing and traffic generation productivity 

 
Your experience:    

• Bachelor's degree, Master's degree is ideal
• 7+ years experience in driving the acquisition of new B2B customers by leveraging both sides of the marketplace (consumers and organizations) 
• 3+ years of leadership experience managing lead generation and sales development activities 
• Experienced demand generation marketer with a record of accomplishment of growing traffic through an SEO and product-led marketing strategy 
• You are numbers driven; you understand the relationship between the metrics that drive success & you obsess over how to use improve the primary drivers
• Exceptional communication skills, both written & verbal 
• Strong interpersonal and leadership skills. You are a natural people person; you know how to motivate & get the best out of those around you 
• Domain expert in B2B marketing techniques and strategies 
• You are an ambitious self-starter. You love B2B product-led marketing and aspire to be known as one of the best in the world  

Your superpowers:   

• Deep knowledge and understanding of product-led growth marketing strategies  
• Combines a customer-centric, data-oriented mindset with creative/brand sensibilities 
• Experience with marketplace businesses (B2B and B2C)  

Our Culture:

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.  

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.     

At the heart of everything we do are our giving community, our donors and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences.  

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center. 

About Givelify:

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of more than 1.3 million generous people support their favorite churches, places of worship, nonprofits and causes with over $4 billion in donations across more than 60,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 90,000 verified authentic reviews with an average 4.9 out of 5-star rating. 

Ready to join the Givelify team?  Apply below.