Director of Revenue Growth Management & Planning

What You Will Do

The Director of RGM and Business Intelligence to translate business objectives into overall sales and channel-specific strategies and tactics that drive sustainable, profitable, and strategic growth. Ensure that trade spend meets objectives to achieve short-term and long-term financial commitments. Provide trade-centric business intelligence and strategy creation to the sales team to develop and execute customer plans. This role collaborates with Supply Operations and Demand Planning. Role oversees use of marketing mix model to measure consumer demand generation as a forecast input. Finally, this role will own the development and management of the company's Business Intelligence capabilities, focusing on utilizing data visualization tools (i.e. Power BI) to leverage available data into actional insights to support the entire organization.

Responsibilities

• Manage the strategy and communication of official promotional guidelines to enable standardized annual trade planning expectations
• Through managing the trade team, facilitate Trade Planning Software training with the sales team including developing and updating training documents to ensure compliance with trade management expectations
• Trade accrual tracking/communication (internal/external) - monthly, quarterly, annual…provide accurate and timely reporting to corporate finance and sales
• Establishes and tracks against Vividly plan accuracy through KPI development and standardized process creation
• Actively manage and develop Trade Analyst who is responsible for:
  • Tactical management of the trade system and coordinating with sales leads owning trade plans/customer
  • Month-end closing of trade spends vs forecast + variances and drivers
• Oversee post promotion ROI analysis and learnings tied to trade management in coordination with Sales OPS/BI
• Contingency planning process… strategically managing opportunistic trade allocations across customers to drive profitable growth beyond base plan
• PPA coordination with OPS, BI, Sales to drive proper architecture of platforms, trade spends, and consumer value across channels
• Creation of appropriate RGM principles to drive responsible growth and savings within trade spends and strategy
• Own the transition of the forecasting process into a new more cohesive planning process more closely tied to sales leads, customers, and trade management
• Collaborate within analytics team to improve the forecasting and demand planning connectivity and process/meeting cadence
• Collaborate within the analytics team on the creation and maintenance of long-range forecast
• Own the business intelligence capabilities for the organization. Identify all available data (syndicated, forecast, trade, internal/shipment) and develop a 3-year capabilities roadmap including incremental system and people resources required.
• Accepts responsibility for the organizational goals by taking ownership of new and different duties and identifying new opportunities within the Sales department

Who You Are

• Bachelor degree and/or 10+ years of experience in sales, analytics, trade, marketing, forecasting, or related field preferred
• Experience specifically with trade management software and strategy/planning
• Experience in managing, mentoring, retaining, and developing talent
• Experience in CPG industry with a specific emphasis on Planning or Supply Chain functions preferred
• Preferred experience in both large and small CPG environments
• Ability to work across multiple data sources to provide a holistic perspective
• Ability to influence decision making across multiple levels and functions of an organization to drive results
• Solid understanding of sales and trade specific methods / techniques
• Excellent organizational skills and time management abilities
• Ability to make decisions and work with limited supervision
• Ability to work under pressure and balance multiple tasks
• Expert level knowledge of Microsoft Stack (Outlook, Excel, etc.) and using/developing data visualization tools (i.e. Power BI, Tableau)
• Excellent oral and written skills
• Excellent organizational skills
• Ability to be entrepreneurial and methodical
• Results-oriented and process driven, with high expectations of self and team
• Collaborative mindset with strength in effectively receiving and communicating feedback

Position: Director of Revenue Growth Management & Planning

Reports to: VP of Strategy, Insights & Planning

Location: Remote

Type: Full-Time, exempt