Ecommerce Email Marketing Manager

Company Description

Are you an experienced email & SMS marketeer with a passion for online retail, eager to take the next step in your career? Do you want to join a fast-growing team of energetic and ambitious ecommerce professionals working on the most exciting marketplace and beauty subscription business?

As the Ecommerce Email Marketing Manager for Yimbly.com & okbeautybox.co.uk, part of Reach Plc, you will play a crucial role in driving the growth and success of these businesses.

We are seeking a talented and experienced Ecommerce Email Marketing/CRM Manager to join our dynamic team. The successful candidate will be responsible for developing and executing effective email & SMS marketing campaigns, devising CRM strategies, and driving customer engagement, retention and, most importantly, revenue. You will play a crucial role in enhancing our brand's presence and fostering long-term customer loyalty.

Reach Plc is the UK’s largest commercial news publisher, home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers The Mirror, Daily Express and OK! Liverpool Echo, MyLondon, Birmingham Live and the Manchester Evening News. 

48 million people in the UK & Ireland choose us for news, entertainment and sport, every month.

Job Description

With a creative mindset, a sharp eye for design, and strong skills in communication and copywriting, you'll collaborate closely with the ecommerce marketing, trading, and operations teams to develop and execute campaigns that drive user acquisition, engagement, sales conversion, and customer loyalty.

Duties include:

• Develop and implement email and SMS marketing strategies that are laser-focused on our KPIs; sales, revenue, retention, loyalty and CLV
• Plan, execute, and optimise high-impact email and SMS campaigns designed to convert leads into loyal customers and maximise ROI. A strong focus on mobile devices UX including ‘dark mode’ compatibility
• Leverage our CRM system (Klaviyo) to enhance customer segmentation and personalisation, ensuring targeted campaigns that drive repeat purchases and revenue
• Utilise advanced data analytics to segment audiences effectively, tailoring messaging to boost conversion rates
• Acquisition of new subscribers and new lead generation both on and off site
• Automation Flows: Continually review and optimise existing flows to ensure maximum effectiveness, plus find new opportunities for additional flows that will improve business KPIs
• Analyse campaign performance meticulously, focusing on metrics such as revenue per email/SMS, conversion rates, open rates, deliverability. Then using this data to inform strategy and improve performance
• Implement A/B testing protocols to refine campaign elements continually, aiming for optimal revenue outcomes
• Work closely with sales, product development, and finance teams to align marketing strategies with overall business objectives
• Ensure all marketing activities adhere to relevant regulations including GDPR, maintaining the integrity of our customer data.

Qualifications

• Excellent written and verbal communication skills
• Detail-oriented with strong organisational skills
• Knowledge of Adobe Suite, Canva or similar software 
• A team player with the ability to collaborate effectively with cross-functional teams
• Results-driven and capable of meeting or exceeding targets and deadlines
• Experience: At least 3 years of experience in email marketing and CRM management with a proven track record of driving revenue growth in an ecommerce setting
• Proficiency in using Klaviyo for email marketing
• Strong analytical abilities with a focus on translating data insights into actionable revenue-generating strategies.
• Proven reporting analytics software skills GA4 or ability to run complex reports in Excel

Additional Information

We can offer a competivie salary 

Plus, as part of the Reach family you’ll have access to a brilliant range of benefits, including:

• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• Help saving for your retirement - you can join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Members of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior manage

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.