Ecommerce Marketing Manager

About Cheeky

Cheeky is an all-natural hygiene brand designed for people who spend a bit too much time online . Instead of leaning into macho aesthetics or faux-luxury we make high-quality products that are genuinely fun to use. Our flagship product is a deeply moisturizing bar soap packed with ingredients like shea butter and jojoba oil. Each bar features an unmistakable fragrance and cheeky internet-inspired names like Pulp Francis and Touch Grass .

Launched in November Cheeky is growing very quickly. We're partnering with some of the largest creators on Twitch and YouTube as well as top anime studios and game developers to expand our product line. We're expanding our team to support our momentum.

The Role Location: Remote (or Hybrid if willing to relocate to Tampa FL) We're looking for an Ecommerce Marketing Manager to own our customer lifecycle and retention marketing while supporting our multi-channel growth strategy. This is a hands-on role where you'll have direct impact on revenue and customer lifetime value. As our first dedicated marketing hire (alongside our Partnerships Manager) you'll work directly with the CEO and have the opportunity to shape our marketing strategy as we scale from our current size to 2x+ over the next 6-12 months. Primary Responsibilities (40-50% of role) Own Customer Lifecycle Marketing

• Take over and optimize our email marketing program (currently managed by external agency)

• Launch and manage SMS marketing campaigns from scratch

• Design and implement automated flows to increase repeat purchases and customer lifetime value

• Analyze customer data to identify retention opportunities and optimize the customer journey

• Develop strategies to increase repeat purchase rates and average order value

Secondary Responsibilities (30-40% of role) Support Multi-Channel Growth

• Collaborate on paid media strategy and optimization (Facebook ads etc.)

• Manage organic social media content calendar and posting schedule

• Support partnership campaign execution and performance tracking

• Assist with campaign planning and execution across all marketing channels

Growth Opportunity (10-20% of role) As Cheeky scales this role will evolve into broader marketing leadership responsibilities. You'll have the opportunity to build and lead a marketing team while continuing to drive strategic growth initiatives.

What You'll Bring

Core Requirements:

• 2-4 years of email marketing experience for an ecommerce brand

• Experience with ecommerce email platforms like Klaviyo

• Strong analytical skills and comfort with marketing metrics/KPIs

• Experience with customer segmentation and lifecycle marketing

• Understanding of ecommerce customer behavior and purchase patterns

• We're a very digitally native brand so to be the right fit being familiar with gaming/anime/youtube/twitch culture is important. Someone that's never spent time engaging with any of those spaces probably wouldn't have a good understanding of our customers.

Bonus Points:

• SMS marketing experience

• Paid media experience (Facebook/Meta Google Ads)

• Social media content creation and management

• Experience with selling consumable products

• Experience working in the personal care / hygiene space

Personal Qualities:

• High Agency (the ability to take initiative and create change in your environment rather than simply reacting to circumstances or waiting for others to act)

• Strategic thinker who can execute tactically

• Data-driven decision maker

• Comfortable in a fast-paced growing startup environment

• Eager to learn and take on new challenges

• Strong communication and collaboration skills

What We Offer

• Competitive salary and bonus opportunities

• Opportunity to shape marketing strategy at a fast-growing company

• Direct access to leadership and high-impact projects

• Growth path to senior marketingrole

• Remote-friendly flexible and funculture

• 20 days PTO + Most Bank Holidays

• 100% coverage formedical/dental/vision