Job Description
ROLE OVERVIEW
The E-commerce Marketer plays a pivotal role in driving incremental increases in Average Order Value (AOV) by managing and optimizing upsell offers throughout the customer journey. This data-driven, results-oriented professional is responsible for overseeing the performance and functionality of sales funnels, ensuring they operate efficiently and effectively.
Key responsibilities include building and maintaining funnel assets, analyzing performance metrics, and collaborating cross-functionally to enhance conversion rates and boost revenue. This role is essential to the continuous improvement of the e-commerce sales process.
WHAT YOU WILL DO
• Implement and Manage Upsell Strategies:Develop and implement and manage various upsell strategies at different points in the customer journey, including Pre-Purchase Upsells, Cart Upsells, Post-Purchase Upsells, and Thank You Page Upsells.
• Funnel Consistency:Ensure sales funnels are consistently functioning and delivering the intended experience to customers. This involves daily checks, monitoring, and troubleshooting
• Funnel Alignment:Align funnel priorities with Average Order Value (AOV) and Lifetime Value (LTV) goals. This includes: strategic planning and goal setting.
• Management of Cart Content Relevance:Confirm that the correct funnel is activated based on the contents of the customer's cart. This means configuration and testing
• A/B Testing and Optimization:Propose, run, report on, and optimize sales funnels through A/B testing. This involves competitor research, creating proposals, experimentation, data analysis, and iteration
• Offer Tracking:Maintain a clear and up-to-date record of all live offers and funnels, using tools like Google Sheets or project management software like Monday.com. This includes documenting all live funnels and updating them as changes are made
• Copy Verification:Work closely with the copywriting team to ensure the accuracy and effectiveness of the copy used in upsell offers and funnels, ensuring consistent messaging and formatting, and keeping on brand.
• Funnel Performance Reporting:Regularly monitor and report on funnel performance (i.e. weekly, monthly, annually), focusing on key metrics including daily QA reports, weekly and monthly performance tracking.
• Ensure efficient coordination with key partners across departments (e.g., Design, Copywriting) to ensure seamless funnel operation and optimization.
• Assist with other administrative tasks related to the Sales & Strategy team as needed and as requested.
Other duties as appropriately assigned by the Ecommerce Marketing Director and the Chief Marketing Officer.
WHO ARE WE?
Inno Supps is one of the fastest-growing supplement companies in the industry. To reach the goal of our mission, we have committed to pioneering INNOvation by providing the most effective and healthy products on the market, free of artificial sweeteners, fillers, or harmful additives. We believe in fostering a community that embraces a lifestyle centered on vibrant health and enduring wellness.
We recognize that Company culture is important! We value a culture that is casual, fun, and empowering. There is a lot of room for growth in this role! That's right, no glass ceiling and room for constant professional development. We have a beautiful office space with two (2) large conference rooms, two (2) green screen video rooms, and a podcast room!
Ready to take your career to the next level? Come join our team!