Elite Program and Product Manager

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GENERAL FUNCTION:

Elite Program and Product Manager Leads all aspects of strategy, distribution, and education including the design, development, and marketing of new products and programs in the Indirect line of business, while crossing organizational boundaries. Reviews and modifies existing products. Performs role of liaison between several areas of the Bank including Sales, Operations, IT, Legal, Audit, Risk/Compliance and Marketing. Sets strategic direction for the product(s) and program(s) and acts as a champion and advocate internally on value proposition and impact to business.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Banks risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create, enhance, and manage products and/or programs to meet goals and increase profitability. Review new developments in company markets, evaluate potential products, and recommend the development of new products or the modification of existing products.
• Provide strategic insights to leadership.
• Develops a marketing strategy and establishes marketing objectives for each product/service. Works with key partners to develop effective sales programs.
• Evaluate the success of new products and implements changes in the product or marketing strategy.
• Drive the development and roll out of product education while leveraging marketing and education to implement changes.
• Maintain and enhance industry knowledge via conferences, industry periodicals, market segment studies, focus groups, etc., sufficiently to be an industry expert.
• Utilizes new trends and developments in the market plan to shape product and service offerings. Ensure that regulatory compliance is maintained on all existing products.
• Interprets and enforces product policies and guidelines across affiliates, departments and customers.
• Monitor industry trends and perform essential market research
• Regular meets face to face with dealers corporate leadership. Develop and maintain all necessary industry and vendor contacts.
• Develop relationships with key internal and external partners, ensuring business line objectives are met and the division products are competitive and innovative; ensuring appropriate prioritization and integration of all product sold within LOB channels.
• Monitor and report product performance and profitability against established metrics; track cross-sell, retention, and set sales/delivery expectations.
• Increase Bancorp LOB product sales, balance sheet and revenue growth through product innovation, education and promotion.
• Develop and maintain all necessary industry and vendor contacts.

SUPERVISORY RESPONSIBILITIES:

None

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Bachelor's degree in business, marketing or finance, or equivalent experience required. An advance degree is preferred.
• 7-10 years of relevant Marketing/Product management experience
• Position requires a demonstrated know ledge/experience with designated product line(s).
• Position requires a demonstrated understanding of current industry trends and issues related to the LOB product line.
• Must have analytical skills, and proficiency in Excel, Word, and Power Point. Work requires excellent organizational skills and the ability to multi-task. Position requires developed communication and strong interpersonal skills.
• Work requires experience and ability to influence and negotiate with individuals outside span of control. Position requires having a strong strategic skill set.

WORKING CONDITIONS:

• Normal office environment with little exposure to dust, noise, temperature and the like.
• Some travel may be required.
• Extended viewing of CRT screen.

Elite Program and Product Manager

LOCATION -- Cincinnati, Ohio 45227

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.