Email and Mobile Marketing Manager

As the Email Lifecycle Manager you will lead email strategy, campaign creation and execution, to grow demand and engagement at each state of the buyer journey. You are an expert at creating email workflows, including trigger and drip campaigns, nurture campaigns focused on lead conversion, customer expansion and cross-sell. You are as comfortable with strategy and creative as you are with the technical aspects of email marketing, from reputation management and campaign building to list maintenance and DMARC records.

• Partner with Product, Growth Marketing, and Investor Sales to build campaigns with care for our goals
• Manage all aspects of Email campaign production, including creation, planning, scheduling, testing and optimization of B2C and B2B campaigns.
• Drive customer acquisition and retention to meet revenue goals through multi-channel marketing automation programs in email, mobile push notifications, SMS and chat.
• Set up processes and establish best practices to lead email productivity and efficiency.
• Develop A/B testing plans to improve email performance indicators, including deliverability, open rates, click rates, conversion rates, opt-out rates, and revenue.
• Monitor and report email marketing metrics
• Create lead scoring and marketing attribution models
• Meet and exceed Email goals and conversion targets

• 5+ years of experience building automated email campaigns and managing email operations
• Knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, and ESPs.
• Proficiency with technical tools and systems, especially customer databases, analysis and BI reporting systems
• Experience delivering email results

The Skills, Competencies, and Qualifications You'll Need:

• HubSpot experience
• Excellent communication and presentation skills

We offer pay employee premiums for comprehensive health care including dental, vision, life and disability insurance. We also provide flexible PTO (take what you need!), family leave, 401K matching, a monthly stipend to support remote work, regular in-person gatherings, and a culture created through shared core values. Learn more about our benefits here.

CrowdStreet is the leading online commercial real estate investing marketplace. Our customer, the individual investor, joins the CrowdStreet community to learn about and invest directly in institutional-quality private real estate deals. Our mission is to deliver the best online real estate investing experience and make it easy for individual investors to diversify their portfolios.

At CrowdStreet, inclusion, equity, and diversity are essential to achieving our goals. Our differences in age, race, gender, nationality, sexual orientation, physical ability, thinking style and background bring a breadth of knowledge that makes us collectively smarter and better able to compete. We are committed to recruiting, developing, and advancing a diverse staff and engaging in the hard work that makes that possible.

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