Email Marketing Coordinator

Duties: 
Under the supervision of the Email Marketing & Automation Manager, support the overall objectives of Joni and Friends’ Marketing department. Perform duties and responsibilities including, but not limited to:

1. Email Marketing
   
   1. Provide direction and recommendations for regional email marketing campaigns including overall strategy, best practices, audience segmentation, and testing
   2. Assist with cultivation of constituents for future U.S. Ministries fundraising and volunteer engagement opportunities
   3. Build and send emails in Marketing Cloud including newsletters, fundraising appeals, event promotions, volunteer recruitment, and others
   4. Assist with the implementation of Classy autoresponder emails
   5. Optimize email KPIs including inbox deliverability, data feeds, and mobile metrics; cultivate growth by finetuning segment lists based on behaviors
   6. Guide U.S. Ministries teams in utilizing Salesforce to send emails to constituents
   7. Create templates for Salesforce Send List emails as requested
   8. Maintain documentation of processes, streamlining to improve efficiencies
   1. Skilled in content-based A/B testing
2. Data Analysis
   
   1. Analyze email metrics to evaluate success
   2. Guide U.S. Ministries staff in the development of action plans for future campaigns
3. Industry Knowledge and Advancements
   
   1. Stay current on industry trends related to marketing strategies and innovation; maintain expert status on Marketing Cloud and journey mapping
   2. Recommend new tools to enhance cultivation, engagement, and customization
   3. Cross-Functional Teambuilding: Participate in cross-functional teams as requested to build synergy with Development and Marketing professionals. These teams will be tasked with brainstorming new strategies and test models, as well as joint data analysis and reporting outcomes
4. Other duties and projects as assigned by supervisor to support department and organizational needs

Qualifications: