Email Marketing Manager

Job Summary:

Reporting to the Associate Director, Retention, the Email Marketing Manager will create strategies and execute campaigns to engage our customer base, drive first orders, and repeat customers through email and SMS. A successful candidate will be data-driven, have experience with email, SMS, push notifications, direct mail, and/or referral programs.  You’ll leverage data and work cross-functionally to drive personalized, relevant experiences to our audience. You’ll have a passion for driving increased engagement, ultimately driving CRM list retention, loyalty, and LTV. 

What You’ll Do:

• Oversee the planning and development of the email calendar for campaigns and promotions from inception to execution
• Reporting on all email campaign and promotion KPIs and prepare slides for each
• Understand our customer segmentation and customer journey 
• Use data and creativity to explore and test new segments
• Identify KPIs and reports needed to continue growing the CRM program
• Plan CRM campaigns that will increase repeat purchases, with email and SMS
• Work closely with media, website, customer service, creative, and data teams to plan and execute campaigns
• Identify opportunities for A/B tests in segmentation, creative and messaging to constantly look for ways to drive improvements in KPIs
• Review the competitive landscape and implement best practices for CRM marketing

What You’ll Need to Have:

Required:

• 3+ years working on email and SMS
• Data-driven and analytical; strong Excel skills
• Experience with segmentation, customer journey planning, and email or SMS A/B tests
• Experience with building automated customer journeys
• Previous experience with ESPs, such as Klaviyo, Sailthru, Iterable, etc.
• Familiar with email compliance and GDPR is a plus
• Ability to manage projects across teams and with competing priorities
• Strong communication skills
• Excitement for learning and improving; self-reflecting, takes feedback well, provides ideas
• Team-player, hard-working, organized, and goal-oriented

Preferred:

• Experience with referral and loyalty programs is a plus
• Working knowledge of SQL, HTML, CSS, and/or XML is a plus
• Startup and/or e-commerce experience is a plus