Email Marketing Manager

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 1.3 million generous donors, we’ve helped 60,000 nonprofits and places of worship raise more than $4 billion. Together, they’re changing their world with kindness and generosity.  

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters. 

Come make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About your role:

Givelify has bootstrapped itself to rapid growth while disrupting the status quo and highly challenging bank-rolled players. We are looking for an Email Marketing Manager to join our virtual team. If you are a seasoned email marketer who has implemented successful email marketing campaigns to create demand for category-defining B2B SaaS products, and the challenge of scaling digital marketing at a high-performing Fintech-For-Good company sounds exciting, we would love to talk to you!  
   
We use human-centered design, jobs-to-be-done, and data, to innovate, develop products and experiences that inspire kindness & generosity; thereby empowering nonprofits, and places of worship to put more good into the world. You will own the success of getting clients to successfully raise funds using Givelify with our products and experiences.  

The Email Marketing Manager will get to:

• Develop email marketing calendar and automated journeys and triggers based on analytics, consumer behaviors, marketing initiatives, and business objectives
• Drive traffic, engagement, conversions, and revenue through compelling email and SMS content and automation
• Collaborate with brand marketing, creative, and sales teams to develop email assets and copy while ensuring assets are optimized for delivery and performance
• Review, deploy, track, and optimize results for all email campaigns
• Drive actionable insights from program performance to improve future efforts
• Maintain awareness of email and mobile marketing trends and the competitive landscape
• Provide weekly, monthly, and quarterly metrics and analytics to senior leadership
• Ensure ongoing compliance with CAN-SPAM or related legislation that impacts campaigns
• Serve as liaison between our company and email service providers
• Partner with product marketing to launch new products and features as well as bring data back to the team around what messages are resonating with customers

Your experience:

• Bachelor's Degree required
• 5+ years of related work experience, preferably in a startup environment
• 3+ years in a B2B SaaS marketing role
• 1+ year of B2B email marketing experience required
• Experience with Pardot email required 
• Deep understanding of HTML and CSS email templates and proven experience optimizing creative design and messaging that leads to strong KPI outcomes
• Experience with budget management, setting targets, creating forecasts and scenario-modeling
• Proficiency in A/B testing and deliverability best practices
• Advanced experience with standard reporting and analytics tools such as Google Analytics, Salesforce CRM, Power BI, etc.
• A right and left-brained thinker, you are as comfortable with a technical piece of content as you are with creative brand work
• Passionate and proactive: a driven, self-starter who can work independently and as part of a team
• Outstanding verbal and written communications skills

Your superpowers:

• Deep knowledge and understanding of marketing technologies and email channels 
• Combines a customer-centric, data-oriented mindset with creative/brand sensibilities 
• Experience with marketplace businesses (B2B and B2C)

Our Culture:

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.   

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.      

At the heart of everything we do are our giving community, our donors and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences.   

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center. 

About Givelify:

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of more than 1.3 million generous people support their favorite churches, places of worship, nonprofits and causes with over $4 billion in donations across more than 60,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 90,000 verified authentic reviews with an average 4.9 out of 5-star rating. 

Ready to revolutionize fintech and philanthropy? Apply below.