Email Marketing Manager, Platform Services

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world's largest online therapy service - providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we're not stopping there - as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As an Email Marketing Manager, Platform Services at BetterHelp, you'll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team's well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you'll carve your own path, make an immediate impact, and be challenged every day - with a supportive community behind you the whole way.

What are we looking for?

BetterHelp is looking for a bright, ambitious and incredibly analytical Email Marketing Manager who has a deep understanding of email marketing strategies, campaign optimization, and experience managing end-to-end email campaigns that drive engagement and conversion. This person will own and manage our CRM, email marketing channels, and Marketing Tech Stack for BetterHelp's Platform Services team.

The Platform Service team is responsible for all aspects of therapist recruitment, engagement and experience with BetterHelp's platform. We currently have over 30,000 licensed therapists on our platform and are growing rapidly! We're looking for someone who is passionate about advancing our mission of making mental healthcare services more accessible and affordable, as well as adding value to our users, therapists and to our communities.

What will you do?

• You will proactively seek, identify, and evaluate innovative opportunities for therapist acquisition growth
• You will create, develop and implement effective email marketing strategies that drive engagement and conversion
• You will manage and maintain our CRM and Marketing Technology Stack and sourcing new leads while using a team of outsourcers
• You will oversee campaigns across a number of ESPs (e.g., HubSpot, Marketo, Outreach, Sendgrid, etc.)
• You will improve our current processes for managing & enriching our CRM data
• You will track daily, weekly and monthly KPIs to identify opportunities for improvement
• You will report KPIs to management on a regular basis.
• You will produce clear and concise copy for campaigns.
• You will explore and test new marketing content, techniques, and strategies
• You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions
• You will collaborate actively with product managers, designers and engineers to drive growth and to resolve daily issues related to our CRM
• You will enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people's lives

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Requirements

• 4+ Years of experience in running large-scale online email marketing efforts in a performance-driven environment
• Track record of shaping strategies for email marketing campaigns including lead generation, marketing automation and lead nurturing.
• Experience in executing large scale email marketing campaigns and in A/B testing
• Excellent written communication and copywriting skills
• Strong analytical skills
• Experience using and manipulating data to analyze performance and identify optimization opportunities
• Proficiency in marketing automation technology platforms such as HubSpot, Marketo, Outreach, Looker, etc.
• Experience managing large email campaigns (200K+ monthly)
• Experience in CRM management with a focus on data cleanliness and enrichment
• Great grasp of numbers with love for data and analytics
• Ambitious, hard working, execution-oriented, eager to get results and succeed
• Good sense of marketing, consumer interaction, usability and persuasion
• "Growth hacker" mentality
• Excellent communication (oral and written), time management, and organizational skills

Benefits

• Competitive salary & equity compensation
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Unrivaled perks program (including free therapy, UberEats, and more)
• Remote work with regular in-person bonding experiences sponsored by the company
• Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
• Commuter benefits, FSA accounts, and Employee Stock Purchase Programs
• The chance to build something that changes lives - and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers