Email Marketing Operations Manager

About the role:

Settle is looking for an Email Marketing Operations Manager with robust Hubspot and marketing tech expertise to lead our CRM, automated marketing and email operations. This role is responsible for end-to-end management of email workflows, CRM lead management, and collaborative, cross-functional efforts to drive high-performing campaigns in a fast-growing environment.

What you'll do:

• Email Marketing Strategy & Execution:
  • Devise and implement all programmatic and automated email marketing campaigns, building multi-channel journeys, defining KPIs, and tracking engagement to maximize response and conversion. Outbound experience a plus. 
  • Develop, implement, and refine automated marketing journeys, aligning campaign goals with overall marketing strategy.
• Lead Management & CRM Oversight:
  • Manage and maintain lead and campaign operations within Salesforce, ensuring accurate lead routing, data integrity, and consistent data hygiene.
  • Proactively identify and resolve lead routing issues, maintaining optimal lead flow and collaborating with cross-functional teams to refine processes.
    
• Marketing Automation Platform & Campaign Support:
  • Oversee the management and optimization of marketing automation (HubSpot, SFDC, Koala) for effective lead nurturing and campaign automation.
  • Collaborate closely with sales and marketing to refine and implement campaigns that support business needs and growth targets.
    
• Data Analysis & Reporting:
  • Develop dashboards and reports that track lead and email metrics, monitor trends, and provide actionable insights for marketing effectiveness (Hubspot, Metabase, Salesforce).
  • Regularly evaluate performance metrics and lead attribution, implementing improvements and adjustments to boost engagement.
    
• Marketing Tech Stack Maintenance:
  • Support martech evaluation, integration, and adoption efforts, keeping Settle’s tools aligned with evolving team needs.
  • Act as the Salesforce subject matter expert for marketing, ensuring adherence to best practices and continued platform optimization.

 What you’ll need:

• 4+ years of experience in marketing automation and email management (HubSpot preferred).
• 2+ years of Salesforce experience.
• Strong analytical, communication, and project management skills, with a track record of working collaboratively, particularly with Growth Marketing, Data, and Revenue Operations teams. 
• Proficiency in CRM integrations, customer segmentation, and lead nurturing best practices.
• Proficiency in Metabase, Intercom (or similar platforms), Scratchpad, Apollo.
• B2b SaaS website optimization, measurement, and conversion expertise (bonus)!

Attributes for Success:

• Innovative, adaptable, and resourceful, with a proactive approach to problem-solving, a team-oriented mindset, and strong attention to detail.

Compensation:

This role has an annual starting salary range of $120,000 - $150,000 + equity + benefits. Actual compensation is influenced by a wide array of factors including but not limited to your individual skills and experience.