Email Marketing Performance Analyst

Brand

Description

The Email Marketing Performance Analyst is responsible for building, modifying and reporting on Harry and David's customer behaviors and promotions impact within the Email Marketing Division. This person is responsible, for analyzing and reporting out on email marketing campaigns, helping to guide strategy. As a team member within the Email Marketing department, the Email Marketing Performance Analyst will be responsible for creating a set of standardized reports and associated conclusions and recommendations for optimizing our email marketing channel. Co-lead data driven projects -- with expectation of advancement into full management of projects/areas of expertise. In addition to working with customer and product data this position will build and manage project timelines to ensure projects are completed on time. Accountable for the timely execution of data analysis to meet the email deployment dates for each marketing campaign. This individual will support the strategic direction for the brand, as well as maximizing sales and profit for the email marketing division.

Major responsibilities of the position are listed below. To perform the job successfully, an individual must be able to execute each essential duty satisfactorily. Other duties, assignments and specific projects may be assigned at the discretion of management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Perform analysis and provide feedback to management relating to the performance of email campaigns and the effectiveness of marketing tests
• Present reporting, insights and recommendations to management
• Assists in the strategy development of effective prospect and customer share of wallet (crosssell/ up-sell), win-back and retention marketing programs.
• Analytical manipulation of campaign data
• Design execute ad hoc and scheduled queries * Strong project/time management and organizational skills
• Documentation of updates to various reports such as Campaign History, eCOA, Deliverabity Score, and Self Consumption v Gift Indicator, Campaign Product Cost information.
• Document processes as needed. Email Marketing Performance Analyst 05/2020
• Prepare statistical analysis and present results utilizing Microsoft Office, Business Objects and other analysis reporting applications.
• Adheres to all regulatory, company and department policies and procedures.
• Aligns with leadership to drive analytics around prospect and campaign profitability.
• Recognize and adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation
• Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
• Other job duties as assigned.

Requirements

• Bachelor's Degree in Information Technology, Economics, Marketing, Statistics, or a Behavior Science field preferred
• 2-5 years' experience in database marketing, direct marketing or marketing analytics.
• Experience with quantitative analysis and/or statistics
• Experience with business intelligence query tools such as Business Objects
• Experience mining large data sets
• Skilled in identifying issues related to statistical analysis, recommending options and implementing solutions
• Ability to summarize detailed data into an actionable recommendation for audiences of varying backgrounds
• Experience working with a multi-channel, multi-brand direct marketing company.
• Understanding of eCommerce business model and internet technologies as well as promotional tactics
• Exposure to customer level analytics such as lifetime value, customer migration and product affinity
• Ability to adapt to changing directives and priorities.
• Highly analytical mindset with the ability to look at vast amounts of data and synthesize that information into intelligence that can be acted upon by the business.
• Familiarity with SAS programming, including SAS statistical procedures and SQL as well as relational database knowledge preferred
• Must have advanced MS Excel, Word and PowerPoint skills
• Ability to read, analyze and interpret financial reports and marketing analysis reports
• Ability to work flexible shifts and days of the week including holidays

About Us

About Harry David®

Since 1934, Harry David has been America's premier choice in gourmet food gifting. Headquartered in Southern Oregon, Harry David owns and operates 20 different orchards, spread over 100 square miles, featuring fresh yearly crops of handpicked delicious fruit, including peaches, Bosc pears and the iconic Royal Riviera® pears. Harry David offers a wide variety of options for everyday sharing and entertaining, including Moose Munch® premium popcorn, Wolferman's Bakery®, Cushman's® and Stock Yards® branded products. Harry David is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Our Commitment to Diversity

At 1-800-FLOWERS.COM, Inc., we seek to inspire more human expression, connection, and celebration -- for everyone. This means fostering a culture of inclusion where our team members, customers, and partners feel respected, valued, and empowered. We believe that embracing diversity, and celebrating the uniqueness of every individual, makes us a better company.