Email Marketing Specialist

Newsweek is seeking an email marketing specialist who understands the role newsletters play in an audience funnel and has the technical skills and experience to turn ideas into fully launched experiences.

The ideal candidate will be a team player who brings experience working with ESPs like SailThru and others. They’ll be able to partner with content leaders on taking ideas from concept to completion.Candidates should have email marketing experience as well as a keen interest in maximizing the contribution of newsletters to audience acquisition and conversion for the Newsweek brand.

This role offers the freedom to conceptualize and implement new templates. You will also re-imagine existing templates to drive traffic to help create an engaging narrative within the newsletter and briefing space.

Required Knowledge, Skills, and Abilities

• Previous experience building, executing and scaling newsletters from concept to completion, preferably using the Sailthru platform.
• Ability to develop engaging email layouts that are compatible across devices and email providers.
• Ability to maintain a database of subscribers, managing list hygiene, deliverability and compliance.
• Ability to use email data to help the newsletter team identify anomalies or emerging trends to optimize campaigns.
• Teamwork, functioning as a group contributing to strategies that support newsletter list growth.
• Above all, curiosity, the ability to solve problems and thrive in a lively news environment.

Preferred additional qualifications:

• Familiarity with SailThru and its Zephyr language.
• Understanding of email automation using RSS feeds.
• Basic understanding of HTML and CSS.
• Ability to juggle multiple projects at the same time with various requirements and resources.
• Track record of working cross divisionally between content and product teams.

Salary Range: $60,000 - $80,000