Email Marketing Specialist

You are a driven and motivated problem solver ready to pursue meaningful work. You strive to make an impact every day & not only at work, but in your personal life and community too. If that sounds like you, then you've landed in the right place.

Email Marketing Specialist

The email marketing specialist account manages and provides strategy/email recommendations to several lines of business. In support of those lines of business, is responsible for designing/coding their marketing and transactional emails that deploy from The Hartford. This position ensures our emails adhere to email best practices and are within CAN-SPAM requirements. It's also tasked with evolving The Hartford's email templates, ensuring brand standards are followed and are up-to-date with the latest HTML coding trends. This position is also responsible with coding and designing some landing pages.

Responsibilities:

• Account Management (~40% of the time): Manage email requests and client expectations through our intake tool, drive email strategy, oversee deployment and report on results for several lines of business.
• Email Coding: Responsible for the coding and QA-ing of marketing and transactional email templates supporting lines of business across the enterprise.
• Email Design: Responsible for the design of emails.
• Analysis: Log account management, coding, and design hours. Report out on stats for campaigns to stakeholders, as well as in monthly business review meetings.

Technical Qualifications:

• HTML/CSS proficiency a must.
• Experience working with an ESP, preferably Salesforce Marketing Cloud.
• Strong knowledge of Adobe Dreamweaver and Photoshop.
• Knowledge of Adobe Illustrator, Movable Ink, Email on Acid, Workfront a plus.
• Experience with Javascript and/or SQL a plus.
• Understanding of Microsoft Excel, Access, PowerPoint and Word.

Competencies:

• Demonstrated email/digital account management experience.
• Impeccable attention to detail.
• Fast learner. Proven ability to manage and prioritize multiple projects and work around tight deadlines in a fast-paced environment.
• Creative eye.
• Understanding of user experience/responsive design/accessibility as it relates to email and web.
• Hands on paid search or customer data platform experience a plus

Education Experience:

• Email strategy/account management experience (required).
• Minimum 2 years' experience designing and coding for email or websites (required).
• Up-to-date with the latest trends and best practices in email marketing (required).

The Hartford is proud of our achievements recognized with the following accolades:
- Worlds most Ethical companies - 13 years in a row
- Best places to work for LBGTQ+ - 14 years in a row
- Scored 100% on the Disability Equality Index (DEI) and was recognized as a 2021 DEI Best Place to Work for Disability Inclusion
- Forbes #1 P&C insurer and #11 overall for Diversity

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$77,280 - $115,920

Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

About Us | Culture & Employee Insights | Diversity, Equity and Inclusion | Benefits

Sr Spec Digital Marketing - ME08AE

Skills: