Email Marketing Specialist

Unleash your email automation expertise as an Email Marketing Specialist atarrivia! Are you a master of email automation, passionate about crafting journeys that engage, retain, and delight? Do you thrive on optimizing campaigns and seeing your strategies drive measurable results? If so, arrivia, a global leader in travel and loyalty, wants you! We're looking for a talented and drivenEmail Marketing Specialistto join our dynamic team. In this pivotal role, you'll be at the forefront of building, deploying, and optimizing email marketing campaigns that fuel engagement and loyalty across our travel and membership programs. This isn't just about sending emails; it's about creating intelligent, personalized experiences that resonate with our audience and drive real business impact. What You'll Do: As our Email Marketing Specialist, your day will be packed with exciting challenges, including: • Building Automation Powerhouses:Design, implement, and maintain cutting-edge email automation workflows, from onboarding sequences to win-back and retention initiatives. • Optimizing for Impact:Dive deep into performance metrics (open rates, click-throughs, conversions) to continuously refine strategies and maximize engagement. • Crafting Targeted Experiences:Develop highly segmented email campaigns, nurture streams, and 1:1 lead nurturing programs that deliver personalized content. • Behavior-Driven Campaigns:Create automated emails that trigger based on specific consumer behaviors and milestones, ensuring timely and relevant communication. • Quality Control Champion:Maintain meticulous attention to detail, ensuring all assets are flawless, links are functional, and content adheres to our brand standards. • Cross-Functional Collaboration:Partner seamlessly with sales, customer service, product development, and the broader marketing team to ensure email initiatives align with overall company objectives. • Marketo Maestro:Utilize your expertise in Marketo (or similar marketing automation platforms) to build, test, and maintain email data, smart lists, and cadence flows. • Reporting & Insights:Prepare insightful marketing reports by analyzing sales and marketing data, providing actionable recommendations for continuous improvement. What You'll Bring: • Experience That Matters:2+ years of marketing experience, with a proven track record in creating sophisticated email and multi-channel nurture streams. • Automation Ace:Expert knowledge of marketing automation and email platforms (Marketo experience highly preferred). • A/B Testing Pro:Demonstrated experience with A/B testing to optimize conversion metrics for emails. • Multi-Channel Savvy:Familiarity with marketing across print, email, web, and audio/visual channels. • Communication Powerhouse:Exceptional written and verbal communication skills, enabling you to craft compelling content and collaborate effectively. • Tech-Savvy:High-level proficiency with Microsoft Suite (Word, Excel, PowerPoint) and Outlook. • Strategic & Tactical:The ability to drive both tactical execution and strategic planning for marketing initiatives. Why Joinarrivia? At arrivia, we're not just a company; we're a global leader in making brands better through the power of travel. With over 55 years of combined experience from ICE, SOR Technology, and WMPH Vacations, we're on a mission to help people around the world travel better and experience more. When you join us, you'll be part of a team that values your contributions and offers fantastic perks: • Unlimited PTO:Enjoy the flexibility and freedom of unlimited paid time off. • Exclusive Travel Perks:Get access to incredible discounts and member travel benefits. • Comprehensive Benefits:We offer robust medical, dental, and health benefits to support your well-being. • Career Growth:Grow with us through exciting opportunities for career advancement. • Skill Development:Continuously enhance your skills with resources dedicated to your professional development. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.